管理评论 ›› 2025, Vol. 37 ›› Issue (6): 276-288.

• 案例研究 • 上一篇    

涅槃重生:数字化转型下传统制造企业如何构建新生态位?——济钢的腾“钢”换“智”案例研究

王琳1, 刘锡禄2, 周昕怡3   

  1. 1. 山东大学国际创新转化学院, 青岛 266237;
    2. 清华大学经济管理学院, 北京 100084;
    3. 山东大学管理学院, 济南 250100
  • 收稿日期:2023-10-13 发布日期:2025-07-10
  • 作者简介:王琳,山东大学国际创新转化学院副教授,硕士生导师,博士;刘锡禄(通讯作者),清华大学经济管理学院博士后,博士;周昕怡,山东大学管理学院硕士研究生。
  • 基金资助:
    国家社会科学基金一般项目(24BGL020)。

Rising from the Ashes: How can Traditional Manufacturing Enterprises Build a New Niche under Digital Transformation? A Case Study of Jigang’s Transformation from “Steel” to “Intelligence”

Wang Lin1, Liu Xilu2, Zhou Xinyi3   

  1. 1. School of Innovation and Entrepreneurship, Shandong University, Qingdao 266237;
    2. School of Economics and Management, Tsinghua University, Beijing 100084;
    3. School of Management, Shandong University, Jinan 250100
  • Received:2023-10-13 Published:2025-07-10

摘要: 转型升级压力下,传统制造企业的落后产能难以存续,如何构建新生态位,成为传统制造企业生存和发展的重要问题。本文以济钢集团有限公司为研究对象,采用纵向单案例研究方法,旨在通过探讨济钢腾“钢”换“智”的转型升级过程,解开数字化转型下传统制造企业构建新生态位的过程路径和内在机制。研究发现:①传统制造企业构建新生态位经历了生态位压缩和生态位跃迁两种生态位变动形式。②数字化转型下,新生态位构建内在的演化机制是重塑型遗忘,即借助数字技术快速实现组织遗忘,学习和重塑新知识、新惯例。研究归纳了数字化转型下新生态位构建的过程机制模型,既拓展了现有理论和弥补了现有研究的不足,又为传统制造企业构建新生态位实现转型升级提供了一定借鉴和启示。

关键词: 生态位构建, 生态位压缩, 生态位跃迁, 重塑型遗忘, 数字化转型

Abstract: Under the pressure of transformation and upgrading, the backward production capacity in traditional manufacturing enterprises can hardly persist. The question of how to realize transformation and build a new niche has become an important issue for traditional manufacturing enterprises to survive and develop. This research takes Jigang as the research object and adopts the longitudinal single case study method. By exploring the upgrading process of Jigang’s transformation from “steel” to “intelligence”, the research aims to unravel the process path and internal mechanism of the construction of traditional manufacturing enterprises’ new niches under digital transformation. The findings are as follows. (1) Traditional manufacturing enterprises construct their new niches through two niche change processes of niche compression and niche transition. (2) Under digital transformation, the internal evolutionary mechanism behind the construction of new niche is remodeling forgetting, that is, quickly realizing organizational forgetting, learning and reshaping new knowledge and new practices with digital technology. The research summarizes the process and mechanism model of new niche construction, which not only expands the existing theories and makes up for the shortcomings of the existing studies, but also provides certain reference and inspiration for traditional manufacturing enterprises to construct their new niches and realizing transformation and upgrading.

Key words: niche construction, niche compression, niche transition, remodeling forgetting, digital transformation