管理评论

管理评论 ›› 2025, Vol. 37 ›› Issue (6): 187-199.

• 组织与战略管理 • 上一篇    

企业社会责任履行存在同群效应吗？——基于商帮文化视角

张丹宁, 宋雪峰, 杨雪婷   

  1. 辽宁大学经济学院, 沈阳 110036
  • 收稿日期:2023-01-03 发布日期:2025-07-10
  • 作者简介:张丹宁，辽宁大学经济学院教授，博士生导师，博士；宋雪峰（通讯作者），辽宁大学经济学院博士研究生；杨雪婷，辽宁大学经济学院博士研究生。
  • 基金资助:
    国家自然科学基金青年项目（71803073）；教育部人文社会科学研究项目（18YJC790211）。

Is There a Peer Effect in the Performance of Corporate Social Responsibility?—Based on the Perspective of Business Group Culture

Zhang Danning, Song Xuefeng, Yang Xueting   

  1. School of Economics, Liaoning University, Shenyang 110036
  • Received:2023-01-03 Published:2025-07-10

PDF (PC)

9

摘要： 本文从商帮文化视角出发，以2010—2020年884家中国A股上市公司为研究样本，回答了企业社会责任履行是否存在“同群效应”这个核心问题，并对商帮文化特质差异以及同群效应“学习机制”进行系统分析。研究发现：不同商帮文化背景下的企业社会责任履行存在“同群效应”。从商帮文化特质差异看，陆商、海商、崇商和固本商帮的企业社会责任履行是存在同群效应的，而轻商与革新商帮则不存在。同群效应学习机制遵循“先内后外”“优等生模范”和“追赶者倒逼”式学习规律。本文的研究为传承和创新中国传统商业文化，以“社会责任”协同创新引领企业家和人才的培育，助力中国经济的高质量发展提供了企业战略层面和政府政策层面的参考。

关键词: 商帮文化, 企业社会责任, 同群效应, 文化差异, 学习机制

Abstract: Using 884 Chinese A-share listed companies from 2010 to 2020 as research samples, this paper takes the perspective of business group culture to answer the core question of whether there is a “peer effect” in corporate social responsibility performance, and systematically analyzes the differences in cultural traits of business groups and the “learning mechanism” of peer effect. The study finds that there is a “peer effect” in corporate social responsibility performance under different business group cultural backgrounds. From the perspective of cultural traits differences of business groups, there is a peer effect in corporate social responsibility performance of inland, coastal, business-respecting and conservative business groups, while there is no such effect in light-business and innovative business groups. The learning path of the peer effect follows the learning patterns including “from inside to outside”, “excellent student model” and “pressure from chasers”. The research of this paper provides a reference at the level of enterprise strategy and government policy for inheriting and innovating Chinese traditional business culture, guiding the cultivation of entrepreneurs and talents through collaborative innovation of “social responsibility”, and promoting the high-quality development of Chinese economy.

Key words: business group culture, corporate social responsibility, peer effect, cultural differences, learning mechanism