“济众而修德”？社会责任对家族企业违规经营约束机制的研究

摘要/Abstract

摘要： 企业社会责任的履行受到了越来越多的关注，然而，有关社会责任后续的探讨大多关注了其对企业经济效应的影响。本文基于家族企业社会情感财富保护、线索一致性理论等，探讨了家族企业社会责任的履行状况对其自身行为的规范作用，利用2010—2019年中国上市家族企业的数据，研究发现：第一，社会情感财富保护的动机会促使家族企业更在乎企业声誉，而利益相关者基于线索一致性视角则会看重企业行为的前后一致性，上述作用使得社会责任履行状况较好的家族企业更加规范自身的行为，从而减少后期违规经营的可能性。第二，家族逻辑和企业逻辑在上述作用之间发挥了一定的调节效应，一方面，从家族逻辑出发，家族成员参与更多的企业会更在乎家族的声誉，因此，也更有动机维持家族企业履行社会责任所带来的市场声誉；另一方面，从企业逻辑出发，家族企业必须考虑经济效益，当家族企业面临较严重的财务风险时，会更多地以快速修复财务表现为核心诉求，此时履行社会责任对违规行为的约束作用会有所削弱。第三，当家族企业面临激烈的同行社会责任履行压力时，履行社会责任对违规行为的约束作用也会进一步增强。本文的研究为更好地理解家族企业的行为提供了新的视角，也进一步丰富了社会责任和违规行为的研究成果。

关键词: 社会责任, 家族参与, 财务困境, 同行压力, 违规经营

Abstract: Based on the social-emotional wealth and clue consistency theory, this paper discusses the normative effect of family firms’ social responsibility on their illegal behavior. Using the data of Chinese listed family enterprises from 2007 to 2019, this research reaches the following conclusions. First, family firms with better social responsibility performance will care more about their reputation, so as to reduce the possibility of illegal behavior in the later stage. Second, family logic and business logic have a certain effect on the above functions. On the one hand, from the perspective of family logic, those firms that family members participate more in have more motivation to maintain the market reputation brought about by family corporate social responsibility. On the other hand, from the perspective of business logic, family businesses must consider economic benefits and institutional pressure caused by their peers. When family businesses are faced with more serious financial risks, they will focus more on the short-term and rapid recovery of the economic performance of the enterprise, so that the restraint effect of social responsibility on illegal behavior will be weakened. Last but not least, when a family business faces the fierce pressure from peer social responsibility, the restraint effect of social responsibility on illegal behavior will be further strengthened. This research not only provides a new perspective for a better understanding of family business behavior, but also further enriches the research results of social responsibility and illegal behavior.

Key words: social responsibility, family participation, financial distress, peer pressure, illegal behavior

朱丽娜, 高皓. “济众而修德”？社会责任对家族企业违规经营约束机制的研究[J]. 管理评论, 2025, 37(12): 148-159.

Zhu Lina, Gao Hao. “Help the People and Cultivate Virtue”? Research on the Relationship between Family Firms’ Social Responsibility and Illegal Behavior[J]. Management Review, 2025, 37(12): 148-159.

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