工程项目集成数字交付模式下的价值共创机制：基于服务生态系统视角

摘要/Abstract

摘要： 在高质量发展战略驱动下，价值驱动成为工程管理的发展方向。集成数字交付（integrated digital delivery，IDD）是实现工程项目价值交付的一种创新执行框架。本文聚焦IDD模式的价值共创过程，基于服务生态系统视角，选取SPS（structured-pragmatic-situational）案例研究方法对一个典型项目展开单案例研究，构建了IDD模式实现价值共创的机制模型。研究发现：（1）IDD是基于服务生态系统的价值共创模式，项目参与方构成了A2A导向的松散耦合网络；（2）各类制度从强制性、指导性和自主性三个维度治理参与方间关系，引导各方基于项目价值做出决策和行动；（3）数字技术支持各参与方开展跨阶段协作，促成项目工作流程的集成和简化；（4）行为交互是价值共创的先决条件，为各参与方创造了介入其他参与方价值创造过程的机会；（5）异质性资源整合所创造的涌现价值，是IDD模式下价值产生的根源。本文创新性地将工程项目抽象为服务生态系统，揭示了IDD模式如何在各种要素的组合作用下实现价值共创，为工程项目价值共创研究和服务主导逻辑体系做出理论贡献。

关键词: 集成数字交付, 价值共创, 服务生态系统, 服务主导逻辑

Abstract: In the context of national high-quality development requirements, value-driven strategies have become a pivotal direction in professional management in construction. Integrated Digital Delivery (IDD) is an innovative execution mode for realizing value delivery in construction projects. This study focuses on the value co-creation process within the IDD mode from a service ecosystems perspective, utilizing the Structured-Pragmatic-Situational case study methodology to establish a value co-creation mechanism model. This study reveals that: (1) the value co-creation within the IDD mode is based on a service ecosystem characterized by a loosely coupled actor-to-actor oriented network; (2) institutions govern the relationships between actors across regulative, normative, and cognitive dimensions, guiding decisions and actions based on project value; (3) digital technologies enable cross-phase collaboration, facilitating the integration and simplification of project workflows; (4) interaction is a crucial antecedent to value co-creation, enabling actors to engage in each other’s value creation processes; (5) the value emergence from the heteropathic resource integration is the cornerstone of value creation within the IDD mode. This study innovatively abstracts construction projects as service ecosystems, revealing how the IDD mode facilitates value co-creation through the interplay of various elements, and making a theoretical contribution to the studies of value co-creation in construction projects and the theoretical framework of service-dominant logic.

Key words: integrated digital delivery, value co-creation, service ecosystems, service-dominant logic

王广斌, 杨宇琛, 张文娟, 刘刚, 曹冬平. 工程项目集成数字交付模式下的价值共创机制：基于服务生态系统视角[J]. 管理评论, 2025, 37(1): 257-272.

Wang Guangbin, Yang Yuchen, Zhang Wenjuan, Liu Gang, Cao Dongping. Mechanism of Value Co-creation in Construction Projects with the Integrated Digital Delivery Mode: A Service Ecosystems Perspective[J]. Management Review, 2025, 37(1): 257-272.

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