考虑绿色度的竞争性供应链产品决策研究

管理评论 ›› 2022, Vol. 34 ›› Issue (10): 270-281.

考虑绿色度的竞争性供应链产品决策研究

常建红¹, 王继光¹, 武钰才²

1. 山西大学经济与管理学院, 太原 030006;
2. 山西财经大学工商管理学院, 太原 030006

收稿日期:2020-01-21 出版日期:2022-10-28 发布日期:2022-11-24
通讯作者: 常建红,山西大学经济与管理学院博士研究生
作者简介:常建红,山西大学经济与管理学院博士研究生;王继光,山西大学经济与管理学院副教授,硕士生导师,博士;武钰才,山西财经大学工商管理学院讲师,博士。
基金资助:
2022山西省青年拔尖人才支持计划(505699901001);山西财经大学青年科研基金项目(QN-202002);山西省高等学校哲学社会科学研究项目(2020W071)。

The Production Decision of Competing Supply Chains Considering Green Degree

Chang Jianhong¹, Wang Jiguang¹, Wu Yucai²

1. School of Economics&Management, Shanxi University, Taiyuan 030006;
2. Faculty of Business Administration, Shanxi University of Finance & Economics, Taiyuan 030006

Received:2020-01-21 Online:2022-10-28 Published:2022-11-24

摘要/Abstract

摘要： 考虑制造商选择生产绿色产品或普通产品,构建由制造商和零售商组成的二级供应链,并由两条竞争性供应链组成4种决策情形。本文构建了双层Stackelberg嵌套博弈模型,分析供应链间竞争对批发价格、绿色度水平和供应链成员及整体利润的影响。研究结果表明:供应链间竞争与批发价格呈负相关关系;不同决策情形下链间竞争对绿色度水平影响差异大;绿色产品不总是制造商的占优策略。供应链最优决策不仅需要考虑竞争性供应链的产品决策,而且需充分考虑供应链间竞争程度;链间竞争程度较弱对领导者供应链有利,而链间竞争程度增强却对追随者供应链有利。

关键词: 绿色度, 链间竞争, 产品决策, 占优策略, 嵌套博弈

Abstract: Considering two competing secondary supply chains composed of manufacturer and retailer where the manufacturers choose to produce green products or ordinary products, four decision scenarios are formed based on the competitiveness of two supply chains. This study investigates the influence of inter supply chain competition on the wholesale price, green degree and profits of the supply chain members. A double Stackelberg nested game model is constructed. The findings are as follows. Firstly, the inter supply chain competition has a negative correlation with the wholesale price. Secondly, the influence of the inter supply chain competition on green degree varies greatly in the four decision scenarios. Thirdly, producing green products is not always the dominant strategy of manufacturers. Therefore, both the competitor’s product decision and the degree of inter supply chain competition should be factored into the optimal strategy. Finally, weak inter supply chain competition is beneficial for the leader supply chain, while strong competition is beneficial for the follower supply chain.

Key words: green degree, inter-chain competition, product decision, dominant strategy, nested game

常建红, 王继光, 武钰才. 考虑绿色度的竞争性供应链产品决策研究[J]. 管理评论, 2022, 34(10): 270-281.

Chang Jianhong, Wang Jiguang, Wu Yucai. The Production Decision of Competing Supply Chains Considering Green Degree[J]. Management Review, 2022, 34(10): 270-281.

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