移动学术虚拟社区治理机制对知识共享行为影响研究——以信任为中介变量

摘要/Abstract

摘要： 在现有研究基础上，结合移动学术虚拟社区的具体特点，有针对性地提出四种适合移动学术虚拟社区的治理机制，并将信任细分为成员信任和社区信任，构建以信任为中介变量的移动学术虚拟社区治理机制对知识共享行为影响的理论模型，利用结构方程模型、Bootstrap法以及PRODCLIN程序进行验证。通过对542位移动学术虚拟社区用户进行调查，结果表明：社区构建、社区激励与信息保护能够直接驱动移动学术虚拟社区的知识共享行为；成员信任只在社区构建、社区监管与知识共享行为的关系中起到显著中介作用；社区信任在四种移动学术虚拟社区治理机制与知识共享行为的关系中均起到显著中介作用。

关键词: 移动学术虚拟社区, 治理机制, 知识共享行为, 信任

Abstract: Based on the existing researches and combined with particularity of mobile academic virtual community, this paper proposes four governance mechanisms in mobile academic virtual community and divides trust into trust in members and trust in community. This paper constructs a theoretical model which posits trust as a mediator in linking governance mechanisms and knowledge sharing behavior in mobile academic virtual community. Structural equation model, Bootstrap method and PRODCLIN program are used to test the model. Through a survey of 542 users from mobile academic virtual community, results show that community building, community motivating, and information protecting are direct driving powers for knowledge sharing behavior. The mediating effect of trust in members only exists in the impact of community building and community monitoring on knowledge sharing behavior while trust in community has significant mediating effect in the impact of governance mechanisms on knowledge sharing behavior in mobile academic virtual community. Trust in community is the key mediator.

Key words: mobile academic virtual community, governance mechanism, knowledge sharing behavior, trust

迟铭, 毕新华, 徐永顺. 移动学术虚拟社区治理机制对知识共享行为影响研究——以信任为中介变量[J]. 管理评论, 2021, 33(2): 164-175.

Chi Ming, Bi Xinhua, Xu Yongshun. Research on Effect of Mobile Academic Virtual Community Governance Mechanism on Knowledge Sharing Behavior——Trust as a Mediating Variable[J]. Management Review, 2021, 33(2): 164-175.

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