基于组织意义建构和制度理论的企业社会责任演进研究

摘要/Abstract

摘要： 企业社会责任具有阶段性，研究企业社会责任演进有助于分析企业承担社会责任的本质。本文借鉴Basu和Palazzo的研究框架，构建了包含“认知、释义、意动”三个准则层的企业社会责任演进的评价模型。依据该模型，本文采用G1+模糊综合评价法，量化壳牌（1995—2019年）与中国石油（2006—2019年）的企业社会责任演进过程，探究其演进阶段特征、演进规律，揭示企业社会责任演进过程的差异性。研究表明，制度因素是推动壳牌和中国石油企业社会责任演进的共同因素，其中，社会文化是推动壳牌社会责任演进的主要因素，而政策压力是推动中国石油社会责任演进的主要因素。同时，进一步论证了组织意义建构（内部）和制度因素（外部）的交互作用推动了企业社会责任演进。

关键词: 企业社会责任演进, 组织意义建构理论, 制度理论, 壳牌, 中国石油

Abstract: Corporate social responsibility has stages. Studying the evolution of corporate social responsibility is helpful to analyze the nature of corporate social responsibility. Based on the research framework of Basu and Palazzo, this paper constructs an evaluation model of the evolution of corporate social responsibility, which includes three criteria levels of "cognitive, linguistic and conative". According to the model, this paper applies the combination of G1 method and fuzzy comprehensive evaluation method to quantify the evolution process of corporate social responsibility of Shell (from 1995 to 2019) and PetroChina (from 2006 to 2019), then explores their evolution stage characteristics and evolution rules, and reveals the differences between their evolution processes of corporate social responsibility. This paper points out that the institutional factors are effective external forces to promote the evolution of corporate social responsibility. The main factor promoting the evolution of Shell's corporate social responsibility is social culture, and the main factor promoting the evolution of PetroChina's corporate social responsibility is policy pressure. At the same time, this paper further demonstrates that the interaction between organizational sense-making process (internal) and institutional factors (external) promotes the evolution of corporate social responsibility.

Key words: corporate social responsibility evolution, organizational sense-making theory, institutional theory, Shell, PetroChina

齐丽云, 汪瀛, 吕正纲. 基于组织意义建构和制度理论的企业社会责任演进研究[J]. 管理评论, 2021, 33(1): 215-228,241.

Qi Liyun, Wang Ying, Lv Zhenggang. Research on the Evolution of Corporate Social Responsibility Based on Organizational Sense-making Theory and Institutional Theory[J]. Management Review, 2021, 33(1): 215-228,241.

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