传统企业的内部创业组织如何获取正当性

摘要/Abstract

摘要：

为应对移动互联时代的挑战，不少传统企业试图借助内部创业的方式实现转型升级。但由于内部创业组织和母公司在主营业务和商业模式等多个方面都存在着极大的差异，因此不可避免地会遇到正当性的问题。内部创业组织相比独立的新创企业而言，较少存在资源匮乏导致的正当性不足的问题，但面临的内部限制也会制约其进一步获取正当性。然而以往研究忽略了该情境，因此本研究主要回答传统企业的内部创业组织如何获取正当性。研究发现，内部创业组织既需要考虑外部正当性，也需要考虑内部正当性；为了更快地获取正当性，可以先在内部获取局部的正当性，然后再逐渐增强内外部的正当性。其次，本文采纳资源行为的理论视角，探索了获取正当性的机制，发现对资源的有效管理和利用行为对于克服内部限制、提升整体的正当性极为重要。

关键词: 内部创业, 内部正当性, 外部正当性, 资源行动, 案例研究

Abstract:

In response to challenges arising from the mobile Internet, many traditional firms seek digital transformation via corporate entrepreneurship. The legitimacy issue becomes a major concern since corporate entrepreneurship is different from traditional startups in many ways. In particular, though corporate entrepreneurship does not have to face legitimacy deficiency caused by resource insufficiency, internal constraints may also restrict its legitimacy. However, previous studies have mostly focused on new ventures' legitimacy and paid little attention to that of corporate entrepreneurship. Therefore, this study attempts to address how corporate entrepreneurship gains legitimacy. Firstly, results show that corporate entrepreneurship needs to achieve both internal and external legitimacy. To obtain legitimacy quickly, organization could first obtain local legitimacy internally, and then gradually enhance internal and external legitimacy. Secondly, we investigate the mechanism of obtaining legitimacy from the perspective of resource behavior, and find that effective management and leverage of resources are extremely important to overcome internal restrictions and enhance overall legitimacy.

Key words: corporate entrepreneurship, internal legitimacy, external legitimacy, resource behavior, case study

王冰, 毛基业. 传统企业的内部创业组织如何获取正当性[J]. , 2020, 32(4): 104-116.

Wang Bing, Mao Jiye. How does Corporate Entrepreneurship in Traditional Firm Gain Legitimacy[J]. , 2020, 32(4): 104-116.

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