碳交易政策和广告宣传对供应链回收渠道选择的影响

管理评论 ›› 2020, Vol. 32 ›› Issue (12): 242-252.

碳交易政策和广告宣传对供应链回收渠道选择的影响

孙朝苑, 田思源

电子科技大学经济与管理学院, 成都 611731

收稿日期:2017-10-25 出版日期:2020-12-28 发布日期:2020-12-30
作者简介:孙朝苑,电子科技大学经济与管理学院副教授,博士;田思源,电子科技大学经济与管理学院硕士研究生。
基金资助:
国家自然科学基金项目（71571032）。

The Impact of Carbon Trading Policy and Advertising on the Choice of Supply Chain Recycling Channels

Sun Chaoyuan, Tian Siyuan

School of Economics and Management, University of Electronic Science and Technology of China, Chengdu 611731

Received:2017-10-25 Online:2020-12-28 Published:2020-12-30

摘要/Abstract

摘要： 本文构建制造商回收、零售商回收和混合回收三种闭环供应链回收模型，在此基础上研究闭环供应链外部的碳交易政策和内部的广告宣传策略对供应链回收渠道的选择产生什么样的影响。研究结论表明：不同的回收模式均不会影响正向供应链中新产品的定价及市场需求；零售商的广告投入水平、混合回收渠道间的回收竞争系数以及碳交易价格的波动均会对供应链成员的决策产生不同的影响。

关键词: 碳交易价格, 广告投入水平, 闭环供应链, 分散决策

Abstract: This paper discusses three kinds of closed-loop supply chain recovery models and then studies how decision-makers' choice of supply chain recycling channels is affected by the carbon trading policy outside the supply chain and the advertising strategy inside the supply chain. The research shows that different recovery models will not affect the pricing and market demand of new products in the positive supply chain. The retailer's advertising input level, the recovery coefficient of the recovery channel and the fluctuation of the carbon trading price will have different effects on supply chain members' decisions.

Key words: carbon trading price, advertising input level, closed-loop supply chain, decentralized decision

孙朝苑, 田思源. 碳交易政策和广告宣传对供应链回收渠道选择的影响[J]. 管理评论, 2020, 32(12): 242-252.

Sun Chaoyuan, Tian Siyuan. The Impact of Carbon Trading Policy and Advertising on the Choice of Supply Chain Recycling Channels[J]. Management Review, 2020, 32(12): 242-252.

参考文献

[1] Benjaafar S., Li Y. Z., Daskin M. Carbon Footprint and the Management of Supply Chains:Insights from Simple Models[J]. IEEE Transactions on Automation Science and Engineering, 2013,10(1):99-116
[2] Zhang J. J., Nie T. F., Du S. F. Optimal Emission-dependent Production Policy with Stochastic Demand[J]. International Journal of Society Systems Science, 2011,3(2):21-39
[3] Alberola E., Chevallier J., Chèze B. Emissions Compliances and Carbon Prices under the EUETS:A Country Specific Analysis of Industrial Sectors[J]. Journal of Policy Modeling, 2009,31(3):446-462
[4] 屈晓龙,李波,刘雪静. 碳限额与交易机制下考虑次品率的供应链优化研究[J]. 管理评论, 2015,27(9):187-200
[5] 谢晶晶,窦祥胜. 基于合作博弈的碳配额交易价格形成机制研究[J]. 管理评论, 2016,28(2):15-24
[6] Du S., Ma F., Fu Z., et al. Game-theoretic Analysis for an Emission-dependent Supply Chain in a ‘Cap-and-trade’ System[J]. Annals of Operations Research, 2015,228(1):135-149
[7] Du S. F., Zhu L. L., Liang L. Emission-dependent Supply Chain and Environment Policy Making in the ‘Cap-and-trade’ System[J]. Energy Policy, 2013,57(6):61-67
[8] 李剑,苏秦,马俐. 碳排放约束下供应链的碳交易模型研究[J]. 中国管理科学,2016,24(4):54-62
[9] Aust G., Buscher U. Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain:A Game-Theoretic Approach[J]. European Journal of Operational Research, 2012,223(2):473-482
[10] Yue J. F., Austin J., Huang Z. M. Pricing and Advertisement in a Manufacturer-retailer Supply Chain[J]. European Journal of Operational Research, 2013,231(2):492-502
[11] Ahmadi R. M., Farid K., Christoph G., et al. Optimal Production and Distribution Policies for a Two-stage Supply Chain with Imperfect Items and Price- and Advertisement-sensitive Demand:A Note[J]. Applied Mathematical Modelling, 2018,57(5):625-632
[12] Xie J. X., Wei J. C. Coordinating Advertising and Pricing in a Manufacturer-retailer Channel[J]. European Journal of Operational Research, 2009,197(2):785-791
[13] 谭建, 王先甲. 基于闭环供应链的零售商回收广告决策[J]. 系统管理学报, 2013,22(4):567-572
[14] 王玉燕. 直销型闭环供应链的广告协调机制研究[J]. 管理工程学报, 2013,27(4):205-213
[15] Hosoda T. A Unified Theory of the Dynamics of Closed-loop Supply Chains[J]. European Journal of Operational Research, 2018,269(1):313-326
[16] Daria B., Marija B., Alok C. Closed Loop Supply Chain (CLSC):Economics, Modelling, Management and Control[J]. International Journal of Production Economics, 2017,183(1):319-321
[17] Miao Z. W., Fu K., Xia Z. Q. Models for Closed-loop Supply Chain with Trade-ins[J]. Omega, 2017,66(1):308-326
[18] Savaskan R. C., Bhattacharya S., van Wassenhove L. N. Closed-loop Supply Chain Models with Product Remanufacturing[J]. Management Science, 2004,50(2):239-252
[19] Sarat K. J., Sarmah S. P. Price Competition and Co-operation in a Duopoly Closed-loop Supply Chain[J]. International Journal of Production Economics, 2014,156(5):346-360
[20] Yi P. X., Huang M., Guo L. J. Dual Recycling Channel Decision in Retailer Oriented Closed-loop Supply Chain for Construction Machinery Remanufacturing[J]. Journal of Cleaner Production, 2016,137:1393-1405
[21] 胡书,马祖军,代颖. 基于蛛网模型的WEEE处理补贴策略分析[J]. 管理评论, 2017,29(1):240-249
[22] 安彤,周海云. 政府干涉下闭环供应链的回收渠道选择策略[J]. 工业工程, 2015,18(3):42-47