创新社区中新产品开发人员信息采纳行为的影响机理研究

管理评论 ›› 2020, Vol. 32 ›› Issue (10): 135-146.

创新社区中新产品开发人员信息采纳行为的影响机理研究

陶晓波¹, 徐鹏宇¹, 樊潮², 杨一翁¹

1. 北方工业大学经济管理学院, 北京 100144;
2. 中央财经大学商学院, 北京 100081

收稿日期:2019-09-26 出版日期:2020-10-28 发布日期:2020-11-07
通讯作者: 樊潮(通讯作者),中央财经大学商学院博士研究生
作者简介:陶晓波,北方工业大学经济管理学院教授,博士;徐鹏宇,北方工业大学经济管理学院硕士研究生;杨一翁,北方工业大学经济管理学院副教授,博士。
基金资助:
北京自然科学基金面上项目（9182003）；国家自然科学基金青年项目（71802005）。

Research on the Influence Mechanism of Information Adoption Behavior of New Product Developers in Innovation Community

Tao Xiaobo¹, Xu Pengyu¹, Fan Chao², Yang Yiweng¹

1. School of Economics and Management, North China University of Technology, Beijing 100144;
2. Business School, Central University of Finance and Economics, Beijing 100081

Received:2019-09-26 Online:2020-10-28 Published:2020-11-07

摘要/Abstract

摘要： 新产品开发人员越来越多地从创新社区中采纳信息。本研究对此展开了研究，并基于逐步回归分析和结构方程模型，得出了以下结论：第一，以启发式线索与系统式线索进行分类识别的各主要因素对于信息采纳行为均具有正向作用；第二，系统式线索中的各项因素与信息采纳意愿的正向关系在任务重要性高的时候会更强，而启发式线索中的各项因素与信息采纳意愿的正向关系则在关系强度高的时候会更强。由研究结论得知，企业新产品开发人员在创新社区进行创意的采集与筛选时应分类开展工作，同时积极参与创新社区的互动，以提升新产品开发的绩效。

关键词: 创新社区, 启发式线索, 系统式线索, 信息采纳

Abstract: New product developers are increasingly adopting information from the innovation community. This paper draws the following conclusions based on stepwise regression analysis and structural equation model. Main conclusions are:(1) The main factors classified by heuristic clues and systematic clues have positive effects on information adoption behavior. (2) The positive relationship between systematic clues and the willingness to adopt the information will be stronger when the task is of high importance, but heuristic clues have more stronger positive effect on the information adoption intention when the relation strength is stronger. Based on the conclusions, it is advised that new product developers should make full use of the heuristic-systematic clue model to collect and screen ideas in the innovation community, and actively participate in the innovation community interaction, to improve the performance of developing new products.

Key words: innovation community, heuristic clues, systematic clues, information adoption

陶晓波, 徐鹏宇, 樊潮, 杨一翁. 创新社区中新产品开发人员信息采纳行为的影响机理研究[J]. 管理评论, 2020, 32(10): 135-146.

Tao Xiaobo, Xu Pengyu, Fan Chao, Yang Yiweng. Research on the Influence Mechanism of Information Adoption Behavior of New Product Developers in Innovation Community[J]. Management Review, 2020, 32(10): 135-146.

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