管理评论

›› 2019, Vol. 31 ›› Issue (9): 184-192.

• 商业模式 • 上一篇    下一篇

基于平台模式的研发型企业商业模式分析——以华大基因为例

王凤1, 张玲玲1,2, 薛佳玉1, 张秋柳1   

  1. 1. 中国科学院大学经济与管理学院, 北京 100190;
    2. 中国科学院大学数据挖掘与知识管理重点实验室, 北京 100190
  • 收稿日期:2018-07-25 出版日期:2019-09-28 发布日期:2019-09-29
  • 作者简介:王凤,中国科学院大学经济与管理学院博士研究生;张玲玲,中国科学院大学经济与管理学院教授,博士;薛佳玉,中国科学院大学经济与管理学院硕士研究生;张秋柳,中国科学院大学经济与管理学院副教授,博士。
  • 基金资助:

    广东省软科学研究计划项目（2016B70703002）；广东省东莞市发展和改革局项目（Y53901P1G4）。

Business Model Analysis of R&D Enterprises Based on Platform Mode: A Case Study of BGI

Wang Feng1, Zhang Lingling1,2, Xue Jiayu1, Zhang Qiuliu1   

  1. 1. School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100090;
    2. Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Sciences, Beijing 100190
  • Received:2018-07-25 Online:2019-09-28 Published:2019-09-29

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摘要：

“国际人类基因组计划1%项目”的实施推动了中国国家基因库的建立。随着国家精准医学计划的布局实施和人们健康意识的提高，预防性的疾病检测和疾病规避成为疾病治疗外，医疗健康产业中的重要发展领域，越来越多的普通老百姓将基因检测作为首选的疾病诊断手段，从而促进了我国基因组学行业的迅猛发展。华大基因作为国家基因库的推动建立者，具备着得天独厚的平台优势。本文将依托国家基础科学工程（国家基因库）进行发展的模式定义为平台模式。对于基于平台模式的研发型企业，本文选取国内最大的基因组学行业上市公司——华大基因，利用商业画布理论，从全产业链角度解读华大基因的商业模式特点及其商业模式的有效性。由于基于平台模式的研发型企业依托国家科研平台进行基础研发和商业运作，此类公司能够积累大量的基础研究数据和关键合作机构，形成了其他公司所不具有的平台效应和规模效应。本文对影响此类公司商业模式的因素进行了分析，提出对其价值评估的理论框架，以及后续研究方向，以期对同类型企业的经营管理及价值评估提供一定借鉴作用。

关键词: 商业模式, 商业画布, 研发型企业, 基因组学, 平台模式

Abstract:

The 1% implementation of the Human Genome Project promoted the establishment of China National GeneBank. With the implementation of the National Precision Medicine Program and the improvement of people's health awareness, preventive disease detection and disease avoidance have become the main development areas in the healthcare industry. More and more people regard genetic testing as their first choice for disease diagnosis, which has promoted the rapid development of China's genomics industry. As the promoter of China National GeneBank, BGI has a unique platform advantage. This paper defines the development model based on the National Basic Science Project (National GeneBank) as the platform model. For the R&D enterprises based on the platform model, this paper selects China's largest listed company in genomics industry, BGI, and uses commercial canvas theory to interpret the characteristics and effectiveness of its business model from the perspective of the whole industry chain. Because the platform-based R&D enterprises rely on the national research platform for basic research and commercial operations, they can accumulate a large amount of basic research data and key cooperation institutions, forming platform effects and scale effects that other companies do not have. This paper analyzes the factors affecting the business model of such companies, proposes the theoretical framework of its value evaluation, and presents the follow-up research direction to provide some reference for the management and value evaluation of the same type of enterprises.

Key words: business model, commercial canvas, R&D enterprises, genomics industry, platform mode