产品质量需求及其内在影响因素研究

›› 2019, Vol. 31 ›› Issue (9): 135-145.

产品质量需求及其内在影响因素研究

宋明顺, 周涵婷, 余晓, 周立军

中国计量大学经济与管理学院, 杭州 310018

收稿日期:2018-05-02 出版日期:2019-09-28 发布日期:2019-09-29
通讯作者: 周涵婷(通讯作者),中国计量大学经济与管理学院硕士研究生
作者简介:宋明顺,中国计量大学经济与管理学院教授,博士生导师,博士;余晓,中国计量大学经济与管理学院教授,硕士生导师,博士;周立军,中国计量大学经济与管理学院教授,硕士生导师,博士。
基金资助:
国家社会科学基金重大项目（18ZDA070）。

Research on Product Quality Demand and Its Intrinsic Factors

Song Mingshun, Zhou Hanting, Yu Xiao, Zhou Lijun

College of Economics and Management, China Jiliang University, Hangzhou 310018

Received:2018-05-02 Online:2019-09-28 Published:2019-09-29

摘要/Abstract

摘要：

在产品质量供需结构不对称的背景下，本文从需求侧出发，研究产品质量需求及其内在影响因素，提高质量供给效率。利用质量内生决定模型推导产品质量需求函数，构建联立方程，基于美国1994—2017年的统计数据进行实证，发现：产品质量需求、产品价格、国民收入互为影响，产品价格、国民收入是产品质量需求的重要影响因素，并且国民收入与产品质量需求间存在周期性关系，比照罗斯托的经济发展阶段理论，界定出规模消费、质量消费、品牌消费三个阶段，阶段特征与社会、经济、科技发展相吻合。

关键词: 产品质量需求, 影响因素, 联立方程模型, 内生性检验

Abstract:

Under the background of asymmetry structure of product quality demand and supply, this paper studies, from the demand side, product quality demand and its internal influence factors, in order to improve the efficiency of quality supply. The product quality demand function is derived from the endogenous quality decision model, and constructs the simultaneous equations. Based on the 1994-2017 year statistics of the United States, we find that product quality demand, product price and income are endogenous, and product price and income are important factors to product quality demand. Among them, there is a periodic relationship between income and product quality demand. According to Rostow's theory of economic development stage, three stages, i.e. scale consumption, quality consumption and brand consumption, are defined, and the characteristics of the stages are consistent with the development of society, economy and science and technology.

Key words: product quality demand, influencing factors, simultaneous equation model, endogeneity test

宋明顺, 周涵婷, 余晓, 周立军. 产品质量需求及其内在影响因素研究[J]. , 2019, 31(9): 135-145.

Song Mingshun, Zhou Hanting, Yu Xiao, Zhou Lijun. Research on Product Quality Demand and Its Intrinsic Factors[J]. , 2019, 31(9): 135-145.

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