共享经济商业模式的分类和理论模型——基于三个典型案例的研究

摘要/Abstract

摘要：

为了加深对共享经济商业模式的认识，本文首先回顾了共享经济的相关研究，提出共享经济的概念应包括主体、客体、途径、目标4个构成要素，并从提高资源利用效率和提高社会福利的角度界定了共享经济的概念。其次，按照表现形式和主体类型两个维度，提出了"九宫格共享经济分类模型"，将共享经济分为9种基本类型，并应用该分类模型对中国当前的共享经济业态进行了分类。再次，构建了"PPC三维网络共享经济商业模式理论模型"，应用该模型分析了摩拜、知乎、三一重工设备共享平台的商业模式，并提出了相应的建议。最后，通过案例研究证明了该理论模型的科学性和普适性，并对共享经济未来的发展趋势进行了展望。

关键词: 共享经济, 商业模式, 九宫格分类模型, PPC理论模型

Abstract:

In order to improve the understanding of sharing economy, firstly, this paper reviews the relevant research of sharing economy and proposes the elements constituting the concept of sharing economy, which includes subject, object, means and goal, and defines sharing economy from the perspective of improving resource utilization efficiency and social welfare. Secondly, according to the two dimensions of expression and subject type, it puts forward a classification method of ‘Nine-square’ method for sharing economy, which can divide sharing economy into nine types, and classifies current industries in sharing economy in China. Furthermore, the paper sets up a business model of PPC ‘Three-dimension network’ for sharing economy to analyze the business models of Mobike, Zhihu and Equipment sharing platform of Sany Heavy Industry, and puts forward some suggestion for the three companies. These case studies prove the scientific and universal nature of PPC model. At the same time, the paper forecasts the trend of sharing economy in the future.

Key words: sharing economy, business model, nine-square classification model, PPC model

孙凯, 王振飞, 鄢章华. 共享经济商业模式的分类和理论模型——基于三个典型案例的研究[J]. , 2019, 31(7): 97-109.

Sun Kai, Wang Zhenfei, Yan Zhanghua. Classification and Theoretical Models of Sharing Economy Business Models: Based on Studies of Three Typical Cases[J]. , 2019, 31(7): 97-109.

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