共享经济平台价值创造过程模型研究——以滴滴、爱彼迎和抖音为例

›› 2019, Vol. 31 ›› Issue (7): 45-55.

共享经济平台价值创造过程模型研究——以滴滴、爱彼迎和抖音为例

王水莲, 李志刚, 杜莹莹

中国海洋大学管理学院, 青岛 266071

收稿日期:2018-08-03 出版日期:2019-07-28 发布日期:2019-07-28
通讯作者: 王水莲(通讯作者),中国海洋大学管理学院副教授,博士。
作者简介:李志刚,中国海洋大学管理学院教授,博士;杜莹莹,中国海洋大学管理学院硕士研究生。
基金资助:
国家自然科学基金项目（71572186；71603245）；山东省社会科学规划研究项目（19BYSJ21）；山东省自然科学基金项目（ZR2019MG026）；青岛市社会科学规划项目（QDSKL1701023）。

Research on Value Creation Process Model of Shared Economic Platform——A Case Study of Didi, Airbnb and Douyin

Wang Shuilian, Li Zhigang, Du Yingying

School of Management, Ocean University of China, Qingdao 266071

Received:2018-08-03 Online:2019-07-28 Published:2019-07-28

摘要/Abstract

摘要：

平台在共享经济中起着非常重要的作用，但学术界对共享经济平台的研究关注有限。共享经济平台是整合过剩产能，匹配供需，承载人人参与的复杂系统。共享平台价值创造过程有三个环节，依次是资源整合、供需匹配和共创驱动。资源整合包括平台组织资源、供需资源和第三方资源三个层面的整合。共享经济平台供需匹配有多种方式和机制，选择哪种匹配方式取决于用户行为的信息化程度。共创驱动是平台驱动用户参与行为和公民行为为平台及其他用户创造价值，从而进一步提高平台整合资源的能力，并创造创新价值，带动行业转型升级。

关键词: 共享经济平台, 平台商业模式, 价值创造

Abstract:

Platform plays a big role in the sharing economy. However, little attention has been paid to the studies of sharing economic platform in the academia. The shared economy platform represents a multi-participatory, hierarchical complex system with stronger environmental adaptability. The value creation process of the shared economic platform can be divided into three parts, namely resource integration, supply and demand matching and co-creation driving. Resource integration consists of the integration of organization resources, supply and demand resources and third-party resources of the platform. Factor matching, space-time point matching and flow matching are three ways to match the supply and demand of shared economic platform. The choice of matching mode depends on the information rate of user behavior. Co-creation driving indicates that the platform creates value for the platform and other users by driving the user participation behavior and citizenship behavior. In this way, it will further enhance the attractiveness of platform and create innovative value to drive the transformation and upgrading of the industry.

Key words: shared economic platform, platform business model, value creation

王水莲, 李志刚, 杜莹莹. 共享经济平台价值创造过程模型研究——以滴滴、爱彼迎和抖音为例[J]. , 2019, 31(7): 45-55.

Wang Shuilian, Li Zhigang, Du Yingying. Research on Value Creation Process Model of Shared Economic Platform——A Case Study of Didi, Airbnb and Douyin[J]. , 2019, 31(7): 45-55.

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