制造企业服务化商业模式与产品创新投入的协同效应检验——“服务化悖论”的一种解释

摘要/Abstract

摘要：

诸多制造企业在其业务服务化过程中出现了绩效上的下滑，这被称为服务化"悖论"。本文从服务化与产品创新投入的协同性角度加以解读，分析两类创新在价值创造中可能出现的互补性功能，同时进一步将服务化细分为产品导向模式以及客户导向模式，并就两类商业模式与产品创新投入的协同性在绩效创造中作用进行论证。研究指出服务化与产品创新投入之间的互补性为企业绩效带来了更长时段的红利，但会以牺牲下一年的收益为代价。与之相反的是，无论是孤立的进行服务化还是产品创新投入都能为企业带来绩效上的推动，但在更长的时段内则难以为继，势必伤及企业的价值。

关键词: 服务化悖论, 产品导向, 客户导向, 绩效, 企业价值

Abstract:

Many manufacturing enterprises have experienced the decline of performance in servitization process, which is called the "servitization paradox". From the collaborative perspective of servitization and product innovation, this paper analyzes the complementary functions of two kinds of innovation in value creation. At the same time, it further divides the service into product orientated mode and customer oriented mode, and demonstrates the role of two kinds of business models and product input in performance. Results indicate that the complementarity between servitization and product innovation bring long-term benefits at the cost of next year's performance. On the contrary, both servtization in isolation and product innovation can improve enterprises' performance in short term but in long term they damage the value of enterprises.

Key words: servitization paradox, product-oriented business model, customer-oriented business model, performance, enterprise value

肖挺. 制造企业服务化商业模式与产品创新投入的协同效应检验——“服务化悖论”的一种解释[J]. , 2019, 31(7): 274-285.

Xiao Ting. Test of Collaborative Effect between the Servitization and Product Innovation Input of Manufacturing Enterprises: An Explanation of the “Servitization Paradox”[J]. , 2019, 31(7): 274-285.

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