商业模式对企业绩效的影响探究——基于新能源上市企业数据

摘要/Abstract

摘要：

随着能源互联网时代的到来，新能源企业面临着商业模式的创新和产业升级，新能源企业的商业模式将直接关系到企业的持续发展。本文基于商业模式冰山理论和结构方程模型，选取2014年到2017年的18个新能源上市企业样本，研究了新能源企业的商业模式对企业绩效的影响，以及外部环境和技术能力与商业模式的交互作用。实证结果表明：新能源企业的商业模式、外部环境和技术能力对于企业绩效有正向影响，商业模式的影响程度强于外部环境和技术能力对企业绩效的影响程度。同时，外部环境和技术能力对于商业模式有着正向的影响。商业模式的三个维度——价值创造、价值传递、价值实现对于商业模式均有显著正向影响，并且价值实现的影响程度最大，价值创造的影响程度最小。新能源企业应当设计合理的商业模式以促进其企业绩效的提高，同时应当注重商业模式与外部环境的匹配性，并通过提高技术能力与商业模式的协同，使得商业模式对企业绩效的推动作用达到最大化。新能源企业在商业模式设计过程中，应当更加关注价值创造维度，即成本控制能力和利润获取能力，从而提高其企业绩效。

关键词: 商业模式, 企业绩效, 外部环境, 技术能力, 结构方程模型

Abstract:

With the advent of the energy Internet era, new energy enterprises are faced with innovations in business models and industrial upgrading, the business model of new energy enterprises will directly affect their sustainable development. Based on the business model iceberg theory and structural equation model, this paper selects the samples of 18 listed new energy enterprises from 2014 to 2017, and studies the impact of new energy enterprise business model on enterprise performance, and the interaction between external environment and technical capabilities and business models. The empirical results show that the business model, external environment and technical capabilities of new energy enterprises have a positive impact on enterprise performance, and the impact of business models is stronger than the impact of external environment and technological capabilities on enterprise performance. At the same time, the external environment and technical capabilities have a positive impact on business models. The three dimensions of business model-value creation, value transfer and value realization-have a significant positive impact on business models, and value realization has the greatest impact and value creation has the least impact. New energy companies should design a reasonable business model to promote their enterprise performance. At the same time, they should pay attention to the matching between business model and external environment and improve the synergy between technical capabilities and business models, so that they can maximize the promoting impacts of business models on enterprise performance. In the process of business model design, new energy enterprises should pay more attention to the value creation dimension, namely cost control ability and profit acquisition ability, thus improving their enterprise performance.

Key words: business model, enterprise performance, external environment, technological capabilities, structural equation model

刘正阳, 王金鑫, 乔晗, 汪寿阳. 商业模式对企业绩效的影响探究——基于新能源上市企业数据[J]. , 2019, 31(7): 264-273.

Liu Zhengyang, Wang Jinxin, Qiao Han, Wang Shouyang. The Influence of Business Model on Enterprise Performance: Based on the Data of Listed New Energy Enterprises[J]. , 2019, 31(7): 264-273.

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