高管建议寻求、决策偏好与商业模式创新

摘要/Abstract

摘要：

战略决策的相关研究已将建议寻求看作是影响组织决策的一种重要高管属性。然而，从高管个人行为视角出发探讨建议寻求对商业模式创新影响的研究较少。为了揭示高管建议寻求的重要性，本研究区分了内部和外部两类建议寻求，建立了高管内外部建议寻求对商业模式创新的影响模型，同时检验了高管决策偏好（风险承担偏好和积极自主性）的调节效应。研究发现：高管内外部建议寻求对商业模式创新都有积极的正向影响，相较而言，高管外部建议寻求的影响更强。有趣的是，风险承担偏好的调节效应与预期相反，它没有强化反而弱化了高管内外部建议寻求与商业模式创新之间的关系，而积极自主性也仅仅强化了高管外部建议寻求与商业模式创新的关系。本研究拓展了高管特质与商业模式之间的关系理论，丰富了行为决策理论，为企业进行商业模式创新提供了新的思考思路。

关键词: 高管建议寻求, 风险承担偏好, 积极自主性, 商业模式创新

Abstract:

In the researches on strategic decision making, advice seeking is considered as an important top managers' attribute that influences organizational decision-making. Yet, the research about how top managers utilize advice to modify current strategies and pursue business model innovation is still unclear. To uncover the importance of the top managers' advice seeking, the paper distinguishes between internal advice seeking and external advice seeking, constructs and tests the model of effect of the top managers' internal and external advice seeking on business model innovation, as well as the moderating effect of decision making preferences (risk-taking propensity and proactiveness). The results indicate that the internal and external advice seeking is positively related to business model innovation. Specifically, compared with the internal advice seeking, the top managers' external advice seeking shows greater effect on business model innovation. Interestingly, the moderating effect of risk-taking propensity, not as expected, weakens the positive relationship between advice seeking and business model innovation, and proactiveness only strengthens the relationship between external advice seeking and business model innovation. The findings of this paper extend the relationship theory between leadership traits and business model, enrich the behavioral decision theory, and provide new ideas for business model innovation.

Key words: top managers' advice seeking, risk-taking propensity, proactiveness, business model innovation

张金艳, 杨蕙馨, 邱晨, 杨振一. 高管建议寻求、决策偏好与商业模式创新[J]. , 2019, 31(7): 239-251.

Zhang Jinyan, Yang Huixin, Qiu Chen, Yang Zhenyi. Top Managers' Advice Seeking, Decision-making Preferences and Business Model Innovation[J]. , 2019, 31(7): 239-251.

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