众筹商业模式与运作机制实证研究——以Kickstarter为例

›› 2019, Vol. 31 ›› Issue (7): 210-224.

众筹商业模式与运作机制实证研究——以Kickstarter为例

田歆^1,2,3, 宋岩^1,2,3, 曹沙沙^1,2,3, 吴添^1,3,4

1. 中国科学院大学经济与管理学院, 北京 100190;
2. 中国科学院虚拟经济与数据科学研究中心, 北京 100190;
3. 中国科学院大数据挖掘与知识管理重点实验室, 北京 100190;
4. 中国科学院数学与系统科学研究院, 北京 100190

收稿日期:2018-08-31 出版日期:2019-07-28 发布日期:2019-07-28
通讯作者: 吴添(通讯作者),中国科学院数学与系统科学研究院助理研究员,博士。
作者简介:田歆,中国科学院大学经济与管理学院副教授,中国科学院虚拟经济与数据科学研究中心副研究员,中国科学院大数据挖掘与知识管理重点实验室副研究员,硕士生导师,博士;宋岩,中国科学院大学经济与管理学院硕士研究生,中国科学院虚拟经济与数据科学研究中心硕士研究生;曹沙沙,中国科学院大学经济与管理学院硕士研究生,中国科学院虚拟经济与数据科学研究中心硕士研究生。
基金资助:
国家自然科学基金项目（71390331）；山东省自主创新及成果转化专项（2014ZZCX03302）；中国科学院大学校部教师与研究所科研合作专项基金（Y652025Y00）；中国科学院大学优秀青年教师科研能力提升项目（Y8540XX162）。

Empirical Analysis of Business Model and Operation Mechanisms of Crowdfunding: The Case of Kickstarter

Tian Xin^1,2,3, Song Yan^1,2,3, Cao Shasha^1,2,3, Wu Tian^1,3,4

1. School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190;
2. Research Center on Fictitious Economy and Data Science, Chinese Academy of Sciences, Beijing 100190;
3. Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Sciences, Beijing 100190;
4. Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190

Received:2018-08-31 Online:2019-07-28 Published:2019-07-28

摘要/Abstract

摘要：

众筹对区域经济发展和创新创业具有重要的推动作用，但当前我国众筹行业发展规模和发展水平较低，而且与国外存在显著的差别。本文针对Kickstarter为代表的一类捐赠众筹平台，建构了众筹的商业模式，探索了众筹活动中各方的市场行为、社会效应之间的关联机制及其对众筹绩效的影响，并采用Kickstarter上众筹项目数据进行了实证检验。实证结果表明：众筹运营中市场行为和社会效应对于众筹绩效存在非常显著的作用，众筹平台和参与者应重视这些关联作用机制，合理制定众筹运营的规则和决策。

关键词: 众筹, 商业模式, Kickstarter, 市场行为, 社会效应

Abstract:

Crowdfunding plays an important role in promoting regional economic development, labor, innovation and entrepreneurship. Today, huge gaps and differences exist in crowdfunding industry between China and USA. This paper proposes a brand new business model for crowdfunding, especially for the donation-based crowdfunding such as Kickstarter, examines the correlation mechanism between market behavior and social effect, and their impact on crowdfunding performance. Additionally, we conduct an empirical test for these effects with a unique Kickstarter crowdfunding panel data set. The empirical study shows that market behavior and social effect have a significant effect on crowdfunding practical application.

Key words: crowdfunding, business model, Kickstarter, market behavior, social effect

田歆, 宋岩, 曹沙沙, 吴添. 众筹商业模式与运作机制实证研究——以Kickstarter为例[J]. , 2019, 31(7): 210-224.

Tian Xin, Song Yan, Cao Shasha, Wu Tian. Empirical Analysis of Business Model and Operation Mechanisms of Crowdfunding: The Case of Kickstarter[J]. , 2019, 31(7): 210-224.

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