管理评论

›› 2019, Vol. 31 ›› Issue (7): 162-171.

• 案例研究 • 上一篇    下一篇

基于CET@I的二手车电子商务企业商业模式隐性知识动态反馈系统模型研究

贾晓菁1, 寇晨欢2, 王正蒙1, 李桂君2   

  1. 1. 中央财经大学商学院, 北京 100081;
    2. 中央财经大学管理科学与工程学院, 北京 100081
  • 收稿日期:2018-08-21 出版日期:2019-07-28 发布日期:2019-07-28
  • 作者简介:贾晓菁,中央财经大学商学院教授,博士;寇晨欢,中央财经大学管理科学与工程学院博士研究生;王正蒙,中央财经大学商学院硕士研究生;李桂君,中央财经大学管理科学与工程学院教授,博士。
  • 基金资助:

    国家自然科学基金项目（71774182）；国家社会科学基金项目（18BGL217）；教育部人文社会科学研究青年基金项目（17YJC630027）。

Dynamics Feedback System Modeling and Analysis on the Business Model of Used-car E-Commerce Enterprises Based on the CET@I Framework

Jia Xiaojing1, Kou Chenhuan2, Wang Zhengmeng1, Li Guijun2   

  1. 1. Business School, Central University of Finance and Economics, Beijing 100081;
    2. School of Management Science and Engineering, Central University of Finance and Economics, Beijing 100081
  • Received:2018-08-21 Online:2019-07-28 Published:2019-07-28

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摘要：

我国二手车市场从20世纪末开始发展，随着互联网行业对各行各业的渗透，将互联网与二手车行业相结合出现了新兴的二手车电子商务模式。从2014年开始，我国二手车行业进入电子商务阶段。本文依据商业模式冰山理论，将我国二手车电子商务企业的商业模式分为显性知识和隐性知识，然后对商业模式的隐性方面利用CET@I方法论从行业类别、地域环境以及科技水平三个维度进行分析。根据以上分析，构建系统动力学模型，进行动态反馈分析，并以二手车电子商务平台代表性企业——优信集团为案例，进行了系统动力学模型仿真，分析优信集团相对优势和创新之处，并提出了相应的商业模式改进策略。本文的研究结论指出：最终赢得市场的商业模式不是简单的C2C、B2C、B2B等概念之争，而是企业自身的商业模式隐性知识要达到动态反馈系统的整体协调发展。

关键词: 商业模式, 二手车, CET@I, 系统动力学, 电子商务

Abstract:

China's used-car market developed since the end of the 20th century and has created its own e-commerce models accompanied by the Internet. Since 2014, used-car industry in China has entered a new era of electronic commerce. According to the Iceberg Theory of Business Model, this paper divides the business model of used-car e-commerce enterprises into explicit knowledge and implicit knowledge. And then, the paper uses CET@I methodology to analyze the implicit knowledge of business model from three aspects:industry category, environment and technology. After that, this paper creates a System Dynamics model to analyze the dynamic feedback for the business model of used-car e-commerce enterprises and carry out the simulation by taking UXIN Corporation as an example. Through the model simulation, this paper points out the innovation and comparative advantages of the UXIN Corporation. Meanwhile, this paper also proposes some suggestions on how to improve business model. In conclusion, for all the used-car e-commerce enterprises, the successful business model should be a coordinated integrated development of the dynamic feedback system of the whole enterprise, no matter it is C2C, B2C or B2B.

Key words: business model, used-car, CET@I, system dynamics, E-commerce enterprises