商业模式创新双重属性如何作用创业企业成长：裸心的案例研究

›› 2019, Vol. 31 ›› Issue (7): 133-148.

商业模式创新双重属性如何作用创业企业成长：裸心的案例研究

罗兴武¹, 杨俊², 项国鹏³, 王建明¹

1. 浙江财经大学工商管理学院, 杭州 310018;
2. 南开大学商学院, 天津 300071;
3. 浙江工商大学发展规划处, 杭州 310018

收稿日期:2018-08-03 出版日期:2019-07-28 发布日期:2019-07-28
通讯作者: 罗兴武(通讯作者),浙江财经大学工商管理学院副教授,硕士生导师,博士。
作者简介:杨俊,南开大学商学院教授,博士生导师,博士;项国鹏,浙江工商大学发展规划处教授,博士生导师;王建明,浙江财经大学工商管理学院教授,博士生导师,博士。
基金资助:
国家自然科学基金重点项目（71732004）；国家自然科学基金面上项目（71772161；71673238）；教育部人文社会科学研究规划基金项目（19YJA630052）；浙江省高校重大人文社科攻关计划青年重点项目（2018QN029）；浙江省自然科学基金一般项目（LY19G020008）。

How do Binary Attributes of BMI Play the Role of Start-ups' Growth: Case Study of Naked Retreats

Luo Xingwu¹, Yang Jun², Xiang Guopeng³, Wang Jianming¹

1. School of Business Administration, Zhejiang University of Finance and Economics, Hangzhou 310018;
2. School of Business, Nankai University, Tianjin 300071;
3. Division of Development and Planning, Zhejiang Gongshang University, Hangzhou 310018

Received:2018-08-03 Online:2019-07-28 Published:2019-07-28

摘要/Abstract

摘要：

商业模式创新正逐渐成为互联网时代创业企业成长的重要路径。商业模式创新属性是创业企业价值创造的内驱动力，外显的交易属性和内隐的制度属性又将如何作用创业企业成长?本文以裸心民宿成长为例，探索了中国情境下商业模式创新双重属性对创业企业成长的作用机制：（1）商业模式创新的交易属性与制度属性共同内驱了创业企业成长，交易属性通过增强竞争性交易优势促进企业成长，制度属性藉助合法性获取以保障交易可持续。（2）商业模式创新与政策导向的有效匹配是创业企业适应动态环境，获取组织合法性的关键路径。（3）交易属性与制度属性的互撑、竞争性与合法性机制的互撑，产生"结构塑造效应"，推动组织快速进阶。本研究解析了商业模式创新双重属性作用创业企业成长的微观机制，为中国情境下创业企业通过商业模式创新实现赶超提供了实践启示。

关键词: 商业模式创新, 属性, 合法性, 创业企业成长

Abstract:

The Business Model Innovation (BMI) is becoming an important path of start-ups' growth in internet era. The BMI attributes in ‘Meta-meaning’ is the internal driving force of enterprise value creation. How will explicit transaction attribute and implicit institutional attribute promote start-ups' growth? In this paper, taking an example of Naked Retreats, we explore the functional mechanism of binary attributes of BMI on start-ups' growth in the context of China. (1) The transaction attribute and institutional attribute of BMI make together contribution for the start-ups' growth, the transaction attribute promotes the growth of enterprises by enhancing the competitive trading advantages, and the institutional attribute, by use of availability of legitimacy, ensures the sustainable trading. (2) The effective fit between BMI and policy orientation is the necessary way for start-ups to adapt to dynamic environment and obtain legitimacy. (3)The mutual support between transaction attributes and institutional attributes, and the mutual support between competitiveness mechanism and legitimacy mechanism, generate "structural shaping effect", promote the organization to advance quickly. The main contribution of this paper is to analyze the micro-mechanism of dual BMI attributes' role on the growth of entrepreneurial enterprises, which provides implications for start-ups' BMI catching-up.

Key words: BMI, attributes, legitimacy, start-ups' growth

罗兴武, 杨俊, 项国鹏, 王建明. 商业模式创新双重属性如何作用创业企业成长：裸心的案例研究[J]. , 2019, 31(7): 133-148.

Luo Xingwu, Yang Jun, Xiang Guopeng, Wang Jianming. How do Binary Attributes of BMI Play the Role of Start-ups' Growth: Case Study of Naked Retreats[J]. , 2019, 31(7): 133-148.

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