管理评论

›› 2019, Vol. 31 ›› Issue (6): 238-246.

• 物流与供应链管理 • 上一篇    下一篇

全渠道零售策略下的供应链整合与企业绩效关系研究

宋光1, 王妍2, 宋少华1, 施先亮1   

  1. 1. 北京交通大学经济管理学院, 北京 100044;
    2. 中国国际科技交流中心, 北京 100081
  • 收稿日期:2018-06-13 出版日期:2019-06-28 发布日期:2019-07-08
  • 通讯作者: 宋少华(通讯作者),北京交通大学经济管理学院硕士研究生。
  • 作者简介:宋光,北京交通大学经济管理学院讲师,博士;王妍,中国国际科技交流中心副处长,博士;施先亮,北京交通大学经济管理学院教授,博士生导师,博士。
  • 基金资助:

    国家自然科学基金重大项目（71390334）；北京市社会科学基金青年项目（17GLC41）；北京交通大学重大培育项目（2015jdzd03）。

The Relationship between Supply Chain Integration and Firm Performance in Omni-channel Retailing

Song Guang1, Wang Yan2, Song Shaohua1, Shi Xianliang1   

  1. 1. School of Economics and Management, Beijing Jiaotong University, Beijing 100044;
    2. China Centre for International Science and Technology Exchange, Beijing 100081
  • Received:2018-06-13 Online:2019-06-28 Published:2019-07-08

PDF (PC)

1050

摘要：

目前，全渠道零售背景下供应链整合的定量化研究相对匮乏。本研究结合资源基础理论（RBV）构建了全渠道零售下物流整合能力、供应链整合水平、企业绩效间相互关系的理论模型，并使用结构方程模型分析243家零售企业，对理论模型进行验证。研究结果表明，全渠道零售商的物流信息整合能力与组织整合能力对供应链整合水平有显著的积极影响，供应链整合水平对企业运营绩效和财务绩效均有显著推动作用，且对财务绩效的影响更大。但是，物流流程的整合能力并未体现出对供应链整合水平的积极影响。本研究不仅为全渠道零售背景下的供应链整合与企业绩效关系的研究提供了一个新的视角，同时为我国零售企业如何有效实施全渠道策略提供了决策依据。

关键词: 供应链整合, 全渠道, 零售物流, 资源基础理论

Abstract:

At present, the quantitative research on supply chain integration for omni-channel (OC) retailing is scarce. This study proposes a conceptual model of the relationships among the capabilities of logistics integration, the level of supply chain integration and firm performance in OC retailing based on resource-based theory (RBV). An empirical study is conducted based on a survey of 243 retailers in Chinese market through the structural equation modeling (SEM) to examine the hypotheses proposed in the conceptual model. The results show that, in OC retailing, the capabilities of information integration and organizational integration have significant positive impact on the level of supply chain integration, and the supply chain integration level has not only a positive effect on operational performance but also a larger effect on the financial performance. However, the positive impact of logistics process integration on supply chain integration is not confirmed. This study, as a first attempt on the research of supply chain integration in the context of OC, provides support for the practitioners to conduct OC strategy.

Key words: supply chain integration, omni-channel, retail logistics, resource-based theory