新企业商业模式图式的演化过程与机制——拼凑视角下的案例研究

›› 2019, Vol. 31 ›› Issue (6): 213-224.

新企业商业模式图式的演化过程与机制——拼凑视角下的案例研究

张敬伟^1,2, 杜鑫^1,2, 田志凯^1,2, 何一清³

1. 燕山大学经济管理学院, 秦皇岛 066004;
2. 燕山大学创新与创业研究中心, 秦皇岛 066004;
3. 天津大学教育学院, 天津 300350

收稿日期:2018-09-03 出版日期:2019-06-28 发布日期:2019-07-08
通讯作者: 何一清(通讯作者),天津大学教育学院讲师,博士。
作者简介:张敬伟,燕山大学经济管理学院教授,燕山大学创新与创业研究中心主任,博士生导师,博士;杜鑫,燕山大学经济管理学院硕士研究生,燕山大学创新与创业研究中心研究助理;田志凯,燕山大学经济管理学院硕士研究生,燕山大学创新与创业研究中心研究助理。
基金资助:
国家自然科学基金项目（71672167；71602141；71302176）；河北省高校百名优秀创新人才支持计划（SLRC2017017）。

A Study on New Venture Business Model Schema Evolution Process and Mechanism through the Lens of Bricolage

Zhang Jingwei^1,2, Du Xin^1,2, Tian Zhikai^1,2, He Yiqing³

1. School ofEconomics and Management, Yanshan University, Qinhuangdao 066004;
2. Research Center for Innovation and Entrepreneurship, Yanshan University, Qinhuangdao 066004;
3. College of Education, Tianjin University, Tianjin 300350

Received:2018-09-03 Online:2019-06-28 Published:2019-07-08

摘要/Abstract

摘要：

商业模式图式是认知视角下商业模式研究的核心概念，近年来得到学者们的高度关注。现有文献大多探讨商业模式图式的概念、来源与结果，很少关注其动态演化问题，而后者对于新企业构建和调整商业模式具有十分重要的意义。本文采取拼凑视角，对一家典型的资源匮乏型新企业进行纵向案例研究，探索其"智能停车"项目商业模式图式的演化过程与实现机制。研究发现：新企业商业模式图式演化是创业者/团队对源自企业内外部的各类知识资源进行拼凑的结果，这些知识资源经过心理机制和行动机制的处理，使得商业模式核心要素得以扩充、完善、延续和消除，最终实现了商业模式图式的演化。

关键词: 新企业, 商业模式图式, 拼凑, 演化, 案例研究

Abstract:

As a core concept in business model research from the perspective of cognition, business model schema is receiving more and more attention. Existing literature focuses on its connotation, origin and consequences, but seldom pays attention to its dynamics. Through the lens of bricolage, this paper analyzes a new venture case to inquire business model schema evolution and the underlying mechanisms during this process. We find that, first, business model schema evolution is the result of bricolage of various internal and external concept elements; second, business model schema evolution exhibits four patterns, ie., patching, elaborating, coasting and trimming; third, by using cognitive and behavioral mechanism, bricolage combines knowledge resources originated from internal and external sources, which leads to the evolution of business model schema.

Key words: New venture, business model schema, bricolage, evolution, case study

张敬伟, 杜鑫, 田志凯, 何一清. 新企业商业模式图式的演化过程与机制——拼凑视角下的案例研究[J]. , 2019, 31(6): 213-224.

Zhang Jingwei, Du Xin, Tian Zhikai, He Yiqing. A Study on New Venture Business Model Schema Evolution Process and Mechanism through the Lens of Bricolage[J]. , 2019, 31(6): 213-224.

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