如何应对非正式竞争？不同产品创新战略及其对企业绩效的影响

摘要/Abstract

摘要：

虽然当前有大量研究表明产品创新能够为企业带来绩效的增加，但此研究通常是在正式经济的环境下进行的，而忽略了非正式经济的影响。因此，研究企业在面对非正式竞争（即来自于非正式经济中非正式企业的竞争压力）时，其产品创新战略是否依旧能够为企业带来好的绩效是有价值和有意义的。通过选取欧洲复兴开发银行、世界银行和欧洲投资银行提供的相关企业调研数据，采用层次回归分析的方法，研究了企业在面临非正式竞争时，不同的产品创新战略（包括：产品形式化的创新和产品服务化的创新）对企业绩效的影响。研究结果发现：当企业面临非正式竞争时，其不能够通过采取产品形式化的创新战略来获取好的绩效，但其可以通过采取产品服务化的创新战略来为企业获取竞争优势，进而促进企业利润的增加。

关键词: 产品形式化的创新, 产品服务化的创新, 非正式竞争, 非正式经济

Abstract:

Although there are numerous studies that show product innovation can bring positive performance to enterprises, these studies are usually carried out in a formal economic environment, ignoring the impact of informal economy. Therefore, it is valuable and meaningful to study whether an enterprise's product innovation strategy is still able to bring good performance to the enterprise in face of informal competition (ie. the competitive pressure from informal enterprises in the informal economy). This study first discusses the impact of different product innovation strategies on enterprises' performance, and then discusses the moderating role of informal competition, and puts forward the theoretical hypotheses and establishes a research model. By analyzing the enterprises' survey data provided by European Bank for Reconstruction and Development, World Bank and European Investment Bank, this study reaches the following conclusions:when enterprises face informal competition, they can't achieve good performance by adopting product formalization innovation strategy, but they can gain a competitive advantage and increase profits by adopting product servitization innovation strategy. This can be effective for enterprises to deal with informal competition.

Key words: product formalization innovation, product servitization innovation, informal competition, informal economy

张伟, 汪涛. 如何应对非正式竞争？不同产品创新战略及其对企业绩效的影响[J]. , 2019, 31(5): 89-99.

Zhang Wei, Wang Tao. How to Deal With Informal Competition? The Impact of Different Product Innovation Strategy on Firm Performance[J]. , 2019, 31(5): 89-99.

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