在线社区中领先用户特征对知识共享水平的影响研究——社会资本的中介作用

›› 2019, Vol. 31 ›› Issue (2): 82-93.

在线社区中领先用户特征对知识共享水平的影响研究——社会资本的中介作用

王楠^1,2, 张士凯¹, 赵雨柔³, 陈劲⁴

1. 北京工商大学商学院, 北京 100037;
2. 清华大学技术创新研究中心, 北京 100084;
3. 中国银行北京分行, 北京 100738;
4. 清华大学经济管理学院, 北京 100084

收稿日期:2017-12-04 出版日期:2019-02-28 发布日期:2019-03-07
作者简介:王楠,北京工商大学商学院副教授,博士,清华大学访问学者;张士凯,北京工商大学商学院硕士研究生;赵雨柔,中国银行北京分行职员;陈劲,清华大学经济管理学院教授,清华大学技术创新研究中心主任,博士
基金资助:
国家自然科学基金青年项目（71602006；71602127；71602002）；北京市社科基金基地项目（17JDGLB023）；国家自然科学基金项目（71672003）；国家社会科学基金项目（18BGL083）

The Impact of Lead Userness on Knowledge Sharing Level in Online Community——The Mediating Role of Social Capital

Wang Nan^1,2, Zhang Shikai¹, Zhao Yurou³, Chen Jin⁴

1. School of Business, Beijing Technology and Business University, Beijing 100037;
2. Center for Technological Innovation Research, Tsinghua University, Beijing 100084;
3. Beijing Branch, Bank of China, Beijing 100738;
4. School of Economics and Management, Tsinghua University, Beijing 100084

Received:2017-12-04 Online:2019-02-28 Published:2019-03-07

摘要/Abstract

摘要：

用户知识共享是企业创新的重要外部来源，而领先用户是其中最具代表性的研究对象。在线社区情境下，本文探讨了用户的领先用户特征和知识共享水平（质量和数量）之间的关系，并深入分析用户社会资本在两者之间的中介作用以及自我效能的调节作用。研究发现：在线社区中，用户的领先用户特征对知识共享水平存在显著正向作用；用户社会资本在领先用户特征和知识共享水平之间起部分中介作用，用户社会资本对知识共享质量的作用更显著；用户自我效能正向调节了领先用户特征和知识共享水平之间的关系，自我效能对知识共享数量的作用更显著。

关键词: 领先用户, 知识共享, 社会资本, 自我效能

Abstract:

User knowledge sharing is an important external source of enterprise innovation, and lead users are the most representative objects of all the researches. In the online community context, the study explores the relationship between user's lead userness and knowledge sharing level (quality and quantity), and further analyses the mediating role of user social capital and the moderator of self-efficacy. The results show that user's lead userness has a significant positive effect on the knowledge sharing level in the online community. In the online community, user social capital plays a mediating role in lead userness and knowledge sharing level, and the user social capital on the quality of knowledge sharing is more significant; user self-efficacy positively functions as a moderator between lead userness and knowledge sharing level, and the user self-efficacy has a more significant effect on the quantity of knowledge sharing.

Key words: lead user, knowledge sharing, social capital, self efficacy

王楠, 张士凯, 赵雨柔, 陈劲. 在线社区中领先用户特征对知识共享水平的影响研究——社会资本的中介作用[J]. , 2019, 31(2): 82-93.

Wang Nan, Zhang Shikai, Zhao Yurou, Chen Jin. The Impact of Lead Userness on Knowledge Sharing Level in Online Community——The Mediating Role of Social Capital[J]. , 2019, 31(2): 82-93.

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