商业模式设计与企业绩效：战略柔性的调节作用

›› 2019, Vol. 31 ›› Issue (11): 171-182.

商业模式设计与企业绩效：战略柔性的调节作用

魏泽龙¹, 张琳倩¹, 魏泽盛¹, 杨彤²

1 西安交通大学管理学院, 西安 710049;
2 西安工程大学管理学院, 西安 710048

收稿日期:2017-01-23 出版日期:2019-11-28 发布日期:2019-11-30
作者简介:魏泽龙,西安交通大学管理学院教授,博士生导师,博士;张琳倩,西安交通大学管理学院博士研究生;魏泽盛,西安交通大学管理学院博士研究生;杨彤,西安工程大学管理学院副教授,硕士生导师,博士。
基金资助:
国家自然科学基金项目（71572142，71772167）；国家社会科学基金重大项目（15ZDB150）。

Business Model Design and Firm Performance: The Moderating Effect of Strategic Flexibility

Wei Zelong¹, Zhang Linqian¹, Wei Zesheng¹, Yang Tong²

1 School of Management, Xi'an Jiaotong University, Xi'an 710049;
2 School of Management, Xi'an Polytechnic University, Xi'an 710048

Received:2017-01-23 Online:2019-11-28 Published:2019-11-30

摘要/Abstract

摘要：

本研究基于商业生态系统理论及动态能力理论，分析了新颖型商业模式设计和效率型商业模式设计对企业绩效的影响，并探讨了资源柔性与协调柔性对商业模式设计绩效获取的调节作用。通过对204家中国企业的实证检验，结果表明，新颖型商业模式设计与效率型商业模式设计均能够促进企业绩效。资源柔性对效率型商业模式设计与企业绩效间的关系存在显著的正向调节效应，而对新颖型商业模式设计与企业绩效间的关系起着倒U型调节效应；协调柔性正向调节新颖型商业模式设计对企业绩效的促进作用，而对效率型商业模式设计对企业绩效的积极效应起倒U型调节作用。

关键词: 效率型商业模式设计, 新颖型商业模式设计, 资源柔性, 协调柔性

Abstract:

Based on business ecosystem theory and dynamic capability theory, this paper investigates the effects of novelty-centered and efficiency-centered business model design on firm performance and explores the moderating effects of resource flexibility and coordination flexibility. With data from 204 Chinese firms, we find that both novelty-centered and efficiency-centered business model design have positive effects on firm performance. Furthermore, resource flexibility strengthens the positive effect of the efficiency-centered business model design on firm performance, while inverted U-shaped moderates the relationship between novelty-centered business model design and firm performance. Coordination flexibility strengthens the positive effect of the novelty-centered business model design on firm performance, while has an inverted U-shaped moderating effect on the relationship of efficiency-centered business model design and firm performance.

Key words: novelty centered business model design, efficiency centered business model design, resource flexibility, coordination flexibility

魏泽龙, 张琳倩, 魏泽盛, 杨彤. 商业模式设计与企业绩效：战略柔性的调节作用[J]. , 2019, 31(11): 171-182.

Wei Zelong, Zhang Linqian, Wei Zesheng, Yang Tong. Business Model Design and Firm Performance: The Moderating Effect of Strategic Flexibility[J]. , 2019, 31(11): 171-182.

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