因果逻辑和效果逻辑对新企业新颖型商业模式设计的影响:环境不确定性的调节作用

摘要/Abstract

摘要：

新颖型商业模式设计有助于新企业塑造进入优势。然而，现有文献对究竟是按照效果逻辑还是因果逻辑设计新颖型商业模式却存在争论。本研究基于效果理论，分析了因果逻辑和效果逻辑对新颖型商业模式设计的影响，并识别了两种逻辑发挥作用的环境条件。采用212家新企业的数据进行的实证分析表明，因果逻辑和效果逻辑都显著促进新颖型商业模式设计。但是，需求不确定性会增强效果逻辑的作用而降低因果逻辑的作用；竞争强度会增强因果逻辑的作用而降低效果逻辑的作用。

关键词: 因果逻辑, 效果逻辑, 新颖型商业模式设计, 环境不确定性

Abstract:

Novelty-centered business model design is important for new ventures. However, existing literature has not yet fully explained whether causation or effectuation is useful for the novelty-centered business model design. This study applies effectuation theory to examine the relationships between causation and effectuation and novelty-centered business model design, and further proposes that demand uncertainty and competitive intensity moderate the relationships. Results from a sample of 212 new ventures in Shaanxi province demonstrate that both causation and effectuation can facilitate the new ventures' novelty-centered business model design. Additionally, we find that demand uncertainty strengthens the effects of effectuation but weakens the effects of causation on novelty-centered business model design. Competitive intensity strengthens the effects of causation but weakens the effects of effectuation on novelty-centered business model design.

Key words: causation, effectuation, novelty-centered business model design, environment uncertainty

王玲玲, 赵文红, 魏泽龙. 因果逻辑和效果逻辑对新企业新颖型商业模式设计的影响:环境不确定性的调节作用[J]. , 2019, 31(1): 90-100.

Wang Lingling, Zhao Wenhong, Wei Zelong. The Effects of Causation and Effectuation on Novelty-centered Business Model Design: The Moderating Role of Environment Uncertainty[J]. , 2019, 31(1): 90-100.

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