二元性视角下战略柔性促进企业战略变革的过程研究

摘要/Abstract

摘要：

本文以国内某家著名传统服装企业为案例研究对象，基于二元性视角下的战略柔性深入探讨企业战略变革的过程与内在机理。本研究打开了企业战略变革的"黑箱"，通过过程模型和迭代模型详细并深入解释了如何利用二元性视角下的战略柔性来实现企业战略变革的内在机理。本研究发现战略柔性在企业战略变革中起到了至关重要的作用，且不同战略柔性之间存在支撑作用；识别了案例公司通过探索性和利用性等二元性视角来有效发展战略柔性；进一步剖析了探索性和利用性等二元性有助于战略柔性促进企业战略变革的过程机理。本文的研究发现丰富了二元性、战略柔性和战略变革的相关理论体系，对中国传统企业顺利实施战略变革也具有重要的参考价值。

关键词: 战略变革, 战略柔性, 二元性, 案例研究

Abstract:

This study engages a large-scale well-known clothing manufacturing company in China as a study case to examine the enter-prise strategic change process and its internal mechanism from the angle of an ambidextrous strategic flexibility. The study opens the "black box" of the enterprise strategic change and explains how strategic change can be achieved through the development of strategic flexibility from an ambidextrous perspective based on the process and renewal models of our study. The results show that strategic flexibil-ity plays an important role in an enterprise's strategic change and that these elements of strategic flexibility support each other. Our study identifies how this case enterprise effectively developed strategic flexibility through the exploration and exploitation perspectives. It further analyzes the mechanisms of explorative and exploitative balance in the development of strategic flexibility that helps in promoting the im-plementation of the strategic change. The study is significant in enriching the relevant theories of ambidexterity, strategic change and stra-tegic flexibility and also in helping Chinese traditional enterprises achieve strategic change.

Key words: strategic change, strategic flexibility, ambidexterity, case study

陈琦, 冯玉强, 刘鲁宁. 二元性视角下战略柔性促进企业战略变革的过程研究[J]. , 2018, 30(9): 275-291.

Chen Qi, Feng Yuqiang, Liu Luning. Study on Enterprise Strategic Change Driven by Strategic Flexibility from an Ambidextrous Perspective[J]. , 2018, 30(9): 275-291.

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