企业社会责任管理模式的影响因素模型与提升政策

摘要/Abstract

摘要：

本研究按照扎根理论的思路，通过对37位企业管理者的深度访谈，探讨影响企业社会责任管理模式的因素及其作用机制。研究表明：（1）企业社会责任认知、利益相关者的责任意识与行为、制度经济情景、产品特征、企业经营水平、责任行为成本收益水平这六个主范畴影响企业的社会责任管理模式。企业社会责任认知是企业社会责任管理模式的前因变量，具有决定性的作用，其他五个变量是两者关系的调节变量，影响关系的强度和方向。在上述分析的基础之上，本文探索性的构建了企业社会责任管理模式影响因素模型，即"企业社会责任认知-情景因素-企业社会责任管理模式"整合模型。（2）企业社会责任认知特征影响企业社会责任认知对管理模式的预测能力。情景变量强度、企业社会责任认知特征和企业社会责任认知水平影响情景变量对"认知-管理模式"关系的调节强度。本研究可以为政府制定有效的提升政策提供思路和参考。

关键词: 企业社会责任管理模式, 影响因素模型, 企业社会责任认知, 调节因素, 提升政策

Abstract:

This research explores the influencing factors of corporate social responsibility management patterns and their acting mechanism through interviews based on grounded theory. The results indicates:(1) the cognition on corporate social responsibility, consciousness levels and behaviors of stakeholders, corporate institutional and economic environment, characteristics of products, corporate development level and cost-benefit of corporate social responsibility behaviors have influence on the corporate social responsibility management patterns. The cognition of corporate social responsibility is the decisive factor of the corporate social responsibility management patterns. The other variables are moderators of the relationship between the cognition and the management patterns that influence the directions and intensity of acting. Based on the above, this research tries to construct the influencing factors model of corporate social responsibility management patterns, ‘the cognition on corporate social responsibility-context-corporate social responsibility management patterns’. (2) Sources of cognitions of corporate social responsibility influence the predictive abilities of cognition on corporate social responsibility management patterns. Intensities of contextual variables, sources and levels of cognitions of corporate social responsibility influence the moderating effect degrees of contextual variables on the relationships of cognitions and behaviors. The conclusions of this research offer directions and references to the government to make relating decisions.

Key words: corporate social responsibility management patterns, influencing factors model, the cognition on corporate social responsibility, moderators, improving policies

李艳丽, 高岚. 企业社会责任管理模式的影响因素模型与提升政策[J]. , 2018, 30(9): 186-198.

Li Yanli, Gao Lan. The Influencing Factors Model of Corporate Social Responsibility Management Patterns and Improving Policies[J]. , 2018, 30(9): 186-198.

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