社会责任对虚拟经营战略的影响机理与路径研究

摘要/Abstract

摘要：

本文选择典型企业为研究样本，借助规范的经典扎根理论，结合认知地图方法，研究了社会责任如何影响企业虚拟经营战略的问题。本文以企业社会责任（CSR）的视角，整合其社会层、组织层、个体层要素在不同发展阶段对虚拟经营战略的影响作用，以个体层要素为核心，融合社会层与组织层影响因素的主从关系，作用于企业各虚拟经营阶段的战略，构建出形象刻画该过程的理论模型及其影响因素的关系模型。进而运用空间向量的数学思想，构建了表征CSR影响虚拟经营战略机理与路径的函数表达式。该定性与定量模型为后续的大样本实证研究提供了理论框架，为深入研究企业CSR和虚拟经营战略相关问题奠定了理论基础。

关键词: 经典扎根理论, 虚拟经营战略, 企业社会责任, 个体层影响因素, 影响机理与作用路径

Abstract:

Choosing the typical enterprise cases, resorting to the normative Classical Grounded Theory, and combining the cognitive map, this paper attends to explore how the Corporate Social Responsibility(CSR) influences virtual operation strategy. From the view of CSR, the paper integrates the process of social, organizational, and individual factors influencing the virtual operation strategy in primary and mature development stages of a company. In the research process, the theoretical facts of CSR's individual level merging and displaying the social level,organizational level and individual level are considered as the main dimension to directly influence strategy. So, the influencing factors and mechanism are composed of the vivid qualitative model and its factor model, the mathematical idea of spatial vector is utilized and the effect path function is formulated to identify the effect process. Finally, the qualitative model and quantitative model offer a theoretical framework for potential large sample empirical research in the future. The conclusion lays a theoretical foundation for further research of the related issues about CSR and virtual operation strategy.

Key words: Classical Grounded Theory, virtual operation strategy, corporate social responsibility, individual influencing factors, influence mechanism and paths

衡量, 贾旭东, 何光远, 李飞. 社会责任对虚拟经营战略的影响机理与路径研究[J]. , 2018, 30(9): 174-185.

Heng Liang, Jia Xudong, He Guangyuan, Li Fei. Study on the Mechanism and Path of CSR Influencing Virtual Operation Strategy[J]. , 2018, 30(9): 174-185.

参考文献

[1] Dhaliwal D. S., Li O. Z., Tsang A., et al. Voluntary Non-Financial Disclosure and the Cost of Equity Capital:The Case of Corpo-rate Social Responsibility Reporting[J]. Accounting Review, 2011,86(1):59-100
[2] King B. G., Felin T., Whetten D. A. Finding the Organization in Organizational Theory:A Meta-theory of the Organization as a Social Actor[J]. Organization Science, 2010,21(1):290-305
[3] Di Giuli A., Kostovetsky L. Are Red or Blue Companies More Likely to Go Green? Politics and Corporate Social Responsibility[J]. Journal of Financial Economics, 2014,111(1):158-180
[4] Husted B. W. Corporate Social Responsibility Practice From 1800-1914:Past Initiatives and Current Debates[J]. Business Ethics Quarterly, 2015,25(1):125-141
[5] Mcwilliams A., Siegel D. Corporate Social Responsibility:A Theory of the Firm Perspective[J]. Academy of Management Review, 2001,26(1):117-127
[6] Brickson S. L. Organizational Identity Orientation:The Genesis of the Role of the Firm and Distinct Forms of Social Value[J]. Academy of Management Review, 2007,32(3):864-888
[7] Brammer S. J., Pavelin S. Corporate Reputation and Social Performance:The Importance of Fit[J]. Journal of Management Stud-ies, 2006,43(3):435-455
[8] Jensen M. C. Value Maximization, Stakeholder Theory, and the Corporate Objective Function[J]. Journal of Applied Corporate Fi-nance, 2001,14(3):8-21
[9] Hong H., Kostovetsky L. Red and Blue Investing:Values and Finance[J]. Journal of Financial Economics, 2012,103(1):1-19
[10] Kaustia M., Torstila S. Stock Market Aversion? Political Preferences and Stock Market Participation[J]. Journal of Financial Economics, 2011,100(1):98-112
[11] Sen S., Bhattacharya C. B. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility[J]. Journal of Marketing Research, 2001,38(2):225-243
[12] Cornelissen J. P., Haslam S. A., Balmer J. M. T. Social Identity, Organizational Identity and Corporate Identity:Towards an In-tegrated Understanding of Processes, Patternings and Products[J]. British Journal of Management, 2007,18(s1):S1-S16
[13] Savage D. A. Identity Economics:How Our Identities Shape Our Work, Wages, and Well-being[J]. Economic Record, 2011,87(276):176-178
[14] Bowen H. R., Johnson F. E. Social Responsibility of the Businessman[M]. New York:Harper & Row, 1953
[15] Aguinis H. Organizational Responsibility:Doing Good and Doing Well[M]//APA Handbook of Industrial and Organizational Psychology. Washington, DC:American Psychological Association, 2011
[16] Rupp D. E., Williams C. A., Aguilera R.V. Increasing Corporate Social Responsibility Through Stakeholder Value Internalization (and the Catalyzing Effect of New Governance):An Application of Organizational Justice, Self-determination, and Social Influ-ence Theories[M]. Managerial Ethics:Managing the Psychology of Morality. Routledge, 2011
[17] Rupp D. E. An Employee-centered Model of Organizational Justice and Social Responsibility[J]. Organizational Psychology Re-view, 2011,1(1):72-94
[18] 眭文娟,谭劲松,张慧玉. 企业社会责任行为中的战略管理视角理论综述[J]. 管理学报, 2012,9(3):345-355
[19] Orlitzky M., Siegel D. S., Waldman D. A. Strategic Corporate Social Responsibility and Environmental Sustainability[J]. Busi-ness & Society, 2011,50(1):6-27
[20] 贾旭东,衡量. 基于经典扎根理论的虚拟企业实体化动因研究[J]. 科技进步与对策, 2016,33(3):89-95
[21] 贾旭东,衡量. 基于经典扎根理论的企业虚拟经营动因研究[J]. 华东经济管理, 2015,29(5):118-126
[22] Siegel D. S. Green Management Matters only If It Yields More Green:An Economic/Strategic Perspective[J]. Academy of Man-agement Perspectives, 2009,23(3):5-16
[23] Cheng B., Ioannou I., Serafeim G. Corporate Social Responsibility and Access to Finance[J]. Strategic Management Journal, 2014,35(1):1-23
[24] Orlitzky M., Whelan G. On the Effectiveness of Social and Environmental Accounting[J]. Issues in Social and Environmental Ac-counting, 2007,1(2):311-333
[25] Valor C. Corporate Social Responsibility and Corporate Citizenship:Towards Corporate Accountability[J]. Business and Society Review, 2005,110(2):191-212
[26] King A. Cooperation between Corporations and Environmental Groups:A Transaction Cost Perspective[J]. Academy of Manage-ment Review, 2007,32(3):889-900
[27] Bakke T. E.,Whited T. M. Which Firms Follow the Market? An Analysis of Corporate Investment Decisions[J]. Review of Finan-cial Studies, 2010,23(5):1941-1980
[28] Thornton P. H. The Rise of the Corporation in a Craft Industry:Conflict and Conformity in Institutional Logics[J]. Academy of Management Journal, 2002,45(1):81-101
[29] Sadigh B. L., Arikanb F., Ozbayoglub A. M., et al. A Multi-agent System Model for Partner Selection Process in Virtual Enter-prise[J]. Procedia Computer Science, 2014,36:367-372
[30] 齐二石,李辉,刘亮. 基于遗传算法的虚拟企业协同资源优化问题研究[J]. 中国管理科学, 2011,9(1):77-83
[31] 包国宪,王学军,柴国荣. 虚拟企业的利益分配与协调研究[J]. 科技进步与对策, 2013,29(24):123-126
[32] 叶永玲. 虚拟经营战略[M]. 上海:上海三联书店, 2005
[33] Wood D. J. Toward Improving Corporate Social Performance[J]. Business Horizons, 1991,34(4):66-73
[34] Benabou R., Tirole J. Individual and Corporate Social Responsibility[J]. Economica, 2010,77(305):1-19
[35] Fisher C. D. Happiness at Work[J]. International Journal of Management Reviews, 2010,(12):384-412
[36] Allen D. G., Bryant P. C., Vardaman J. M. Retaining Talent:Replacing Misconceptions with Evidence-based Strategies[J]. Academy of Management Perspectives, 2010,(24):48-64
[37] Servaes H., Tamayo A. The Impact of Corporate Social Responsibility on Firm Value:The Role of Customer Awareness[J]. Man-agement Science, 2013,59(5):1045-1061
[38] Chatterji A. K.,Toffel M. W. How Firms Respond to Being Rated[J]. Strategic Management Journal, 2010,31(9):917-945
[39] Flammer C. Corporate Social Responsibility and Shareholder Reaction:The Environmental Awareness of Investors[J]. Academy of Management Journal, 2013,56(3):758-781
[40] Aguinis H., Glavas A. What We Know and Don't Know about Corporate Social Responsibility a Review and Research Agenda[J]. Journal of Management, 2012,38(4):932-968
[41] Barr P. S., Stimpert J. L., Huff A. S. Cognitive Change, Strategic Action, and Organizational Renewal[J]. Strategic Management Journal, 1992,13(S1):15-36
[42] Clarke I., Mackaness W. Management ‘Intuition’:An Interpretative Account of Structure and Content of Decision Schemas Using Cognition Maps[J]. Journal of Management Studied, 2001,38(2):147-172
[43] 贾旭东,谭新辉. 经典扎根理论及其精神对中国管理研究的现实价值[J]. 管理学报, 2010,7(5):656-666
[44] 贾旭东,郝刚. 基于经典扎根理论的虚拟政府概念界定及组织模型构建[J]. 中国工业经济, 2013,(8):31-43