产业互联网背景下多重制度逻辑与组织双元性研究——以苏宁O2O变革过程为例

摘要/Abstract

摘要：

互联网转型背景下传统企业的组织变革是当下的热门议题，组织在变革过程中面临多重制度逻辑的冲突与挑战。本文选取苏宁为案例，以制度逻辑和组织双元性为理论视角，研究了组织变革过程中多重制度逻辑的动态演变及其应对。研究发现，在传统企业的互联网转型过程中，多重逻辑呈现出复杂的动态演变过程；在变革初期，结构型双元通过分散化效应提升逻辑中心性，降低多重逻辑兼容性；在变革中后期，情境型双元和互惠型双元通过整合效应提升制度逻辑兼容性，促进多重制度逻辑的融合。

关键词: 制度逻辑, 组织双元性, 苏宁, 互联网

Abstract:

Organizational transformation in the Internet era is a hot topic. Organizations will confront the tension of institutional logic complexity during the course of transformation. Based on institutional logic theory and organizational ambidexterity theory, this paper se-lects Suning as a case to explore the dynamic evolution of institutional logic and the organizational coping practice. Then we find that mul-tiple institutional logics show a complex dynamic evolution feature. In the beginning of transformation, structural ambidexterity promotes logic centrality and reduces logic compatibility through differentiation. In the middle and later periods, contextual ambidexterity and re-ciprocal ambidexterity promotes logic compatibility through integration.

Key words: institutional logic, organizational ambidexterity, Suning, Internet

葛明磊, 张丽华, 黄秋风. 产业互联网背景下多重制度逻辑与组织双元性研究——以苏宁O2O变革过程为例[J]. , 2018, 30(2): 242-255.

Ge Minglei, Zhang Lihua, Huang Qiufeng. Study of Multiple Institutional Logic Theory and Organizational Ambidexterity under the Background of the Industry Internet:The Case of Suning O2O Transformation[J]. , 2018, 30(2): 242-255.

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