基于Fuzzy-DEMATEL法的众包模式下用户参与行为影响因素分析

›› 2017, Vol. 29 ›› Issue (8): 101-109.

基于Fuzzy-DEMATEL法的众包模式下用户参与行为影响因素分析

卢新元, 王康泰, 胡静思, 陈勇

华中师范大学信息管理学院, 武汉 430079

收稿日期:2015-12-18 出版日期:2017-08-28 发布日期:2017-09-26
作者简介:卢新元,华中师范大学信息管理学院教授,博士生导师,博士;王康泰,华中师范大学信息管理学院硕士研究生;胡静思,华中师范大学信息管理学院硕士研究生;陈勇,华中师范大学信息管理学院硕士研究生。
基金资助:
国家自然科学基金项目（71471074；71071068）；中央高校自主创新计划资助项目（CCNU11A02020）。

A Fuzzy-DEMATEL-based Analysis of the Factors that Influence Users' Participation Behaviors under the Crowdsourcing Model

Lu Xinyuan, Wang Kangtai, Hu Jingsi, Chen Yong

School of Information Management, Central China Normal University, Wuhan 430079

Received:2015-12-18 Online:2017-08-28 Published:2017-09-26

摘要/Abstract

摘要：

众包作为一种新的开放式创新模式，正日益受到人们的关注。为了探讨用户参与行为影响因素之间的作用关系以及关键因素，本文通过文献研究法，总结归纳了发包方、众包平台、接包方三个维度下影响用户参与众包的14种因素，并在专家打分的基础上，运用了模糊集理论和决策实验室分析法揭示了各影响因素之间的综合影响程度，以及影响因素的中心度和原因度。分析发现赏金数额、任务难易程度以及项目规模是影响用户参与众包的主要因素，最后根据分析结果提出了促进用户参与众包的建议。

关键词: 众包, Fuzzy DEMATEL, 参与行为, 影响因素

Abstract:

As a new model for open innovation, crowdsourcing is increasingly getting the attention of people. To discuss critical factors and interactions of the factors that influence users' participation behaviors, this paper summarizes 14 factors affecting users' participation behaviors in crowdsourcing under three dimensions:requestors, crowdsourcing platforms and providers through documents. Then the factors score are got by experts' evaluation, and fuzzy set and DEMATEL (Decision-making Trial and Evaluation Laboratory) method are adopted to reveal the combined influencing degree, central degree and causal degree among the influencing factors. The analysis shows that rewards, difficulty of the tasks and the project scale are the main factors that affect users' participation in crowdsourcing. At last, several suggestions for promoting users to participate in crowdsourcing are put forward.

Key words: crowdsourcing, Fuzzy DEMATEL, participation behavior, influencing factors

卢新元, 王康泰, 胡静思, 陈勇. 基于Fuzzy-DEMATEL法的众包模式下用户参与行为影响因素分析[J]. , 2017, 29(8): 101-109.

Lu Xinyuan, Wang Kangtai, Hu Jingsi, Chen Yong. A Fuzzy-DEMATEL-based Analysis of the Factors that Influence Users' Participation Behaviors under the Crowdsourcing Model[J]. , 2017, 29(8): 101-109.

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