汶川地震灾情与应急广播报道的契合度研究:以中央台《汶川紧急救援》应急物资报道为例

›› 2016, Vol. 28 ›› Issue (8): 87-98.

汶川地震灾情与应急广播报道的契合度研究:以中央台《汶川紧急救援》应急物资报道为例

周玲¹, 宿洁², 杨华东^1,3

1. 北京师范大学社会发展与公共政策学院, 北京 100875;
2. 中央财经大学管理科学与工程学院, 北京 100081;
3. 中央人民广播电台, 北京 100866

收稿日期:2016-05-15 出版日期:2016-08-28 发布日期:2016-09-24
通讯作者: 宿洁(通讯作者),中央财经大学管理科学与工程学院副教授
作者简介:周玲,北京师范大学社会发展与公共政策学院副教授,清华大学公共管理学院中国应急管理研究基地(北京市哲学社科规划办)研究人员;杨华东,北京师范大学社会发展与公共政策学院,硕士,中央人民广播电台财务中心科长
基金资助:
国家自然科学基金重点项目(91324203)；中央高校基本科研业务费专项资金。

Wenchuan Earthquake and Information Communication by Emergency Broadcasting: Comparative Analysis between Radio Report on Emergency Materials by China National Radio and Actual Information Demand during Emergency Response Process

Zhou Ling¹, Su Jie², Yang Huadong^1,3

1. School of Social Development and Public Policy, Beijing Normal University, Beijing 100875;
2. School of Management Science and Engineering, Central University of Finance and Economics, Beijing 100081;
3. China National Radio, Beijing 100866

Received:2016-05-15 Online:2016-08-28 Published:2016-09-24

摘要/Abstract

摘要：

对媒体在突发事件中的信息传递与理想的信息需求之间进行契合度分析，不仅可以规范媒体自身行为，还能帮助提高应急决策信息的全面性与准确性。本文以2008年中央人民广播电台《汶川紧急救援》的全部音频资料为研究素材，针对应急物资这一主题，选择“应急物资种类”和“应急物资接收方”这两个能够直接将广播报道与地震灾情开展契合度对比研究的核心要素，对历时19天共395万字的文字资料开展内容分析。由此了解我国应急广播信息传递的特点、优势与不足，从而为提高媒体危机沟通效率和政府应急决策信息质量提出建议。

关键词: 应急广播, 应急物资, 物资调配, 汶川地震, 媒体报道

Abstract:

Analysis of the correspondence between media information transmission and the ideal information needs during crisis can not only help regulate the behavior of media itself, but also improve the comprehensiveness and accuracy of the information for emergency decision-making. Choosing 2008 Wenchuan Earthquake as the case and focusing on the topic of emergency material allocation, the paper makes an in-depth content analysis on the audio data named "Wenchuan Emergency Rescue" broadcast by China National Radio, which lasted 19 days with text data of over 395 million words. The research helps understand the characteristics, advantages and disadvantages of the information transmission by emergency broadcasting, so as to improve the crisis communication efficiency of media and the quality of emergency decision-making of government.

Key words: emergency broadcasting, emergency materials, material allocation, Wenchuan earthquake, media report

周玲, 宿洁, 杨华东. 汶川地震灾情与应急广播报道的契合度研究:以中央台《汶川紧急救援》应急物资报道为例[J]. , 2016, 28(8): 87-98.

Zhou Ling, Su Jie, Yang Huadong. Wenchuan Earthquake and Information Communication by Emergency Broadcasting: Comparative Analysis between Radio Report on Emergency Materials by China National Radio and Actual Information Demand during Emergency Response Process[J]. , 2016, 28(8): 87-98.

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