网络舆论反转效应研究

›› 2016, Vol. 28 ›› Issue (8): 71-78.

网络舆论反转效应研究

黄远^1,2, 刘怡君¹

1. 中国科学院科技政策与管理科学研究所, 北京 100190;
2. 中国科学院大学, 北京 100190

收稿日期:2016-05-31 出版日期:2016-08-28 发布日期:2016-09-24
通讯作者: 刘怡君(通信作者),中国科学院科技政策与管理科学研究所研究员,博士
作者简介:黄远,中国科学院科技政策与管理科学研究所博士研究生
基金资助:
国家自然科学基金项目（71573247；91024010；91324009）；中国科学院青年创新促进会项目（2014139）。

Studies on Online Public Opinion Inversion Effect

Huang Yuan^1,2, Liu Yijun¹

1. Institute of Policy and Management, Chinese Academy of Sciences, Beijing 100190;
2. University of Chinese Academy of Sciences, Beijing 100190

Received:2016-05-31 Online:2016-08-28 Published:2016-09-24

摘要/Abstract

摘要：

本文研究了近年来频发的网络舆论反转现象，综合多学科、多视角研究现状，归纳出网络舆论反转的三种形态，基于社会物理学提出了网络舆论反转的定义，并分析了网络舆论反转的原因。通过对2013-2016年41起网络舆论反转事件从舆论引爆点、初始舆论、舆论反转点、最终舆论等方面进行深入分析，综合原因、时间、效果三个维度归纳出网络舆论反转的四种类型，即单中心V型反转、双中心N型反转、螺旋式S型反转和次生舆论U型反转。提出了运用结构平衡理论来研究反转前后舆论状态的变化，并对“N”型反转类型中“成都男司机暴打女司机”事件进行了量化分析。

关键词: 网络舆论反转, 社会物理学, 反转类型, m平衡

Abstract:

This paper studies the phenomenon of online public opinion inversion that often occurrs in recent years, with multi-disciplinary and multi-perspective research integrated, summarizes three forms of online public opinion inversion, presents the definition of online public opinion inversion, and analyzes the causes of online public opinion inversion based on social physics. By exploring 41 events of online public opinion inversion from 2013 to 2016 through in-depth analysis of opinion tipping point, initial public opinion, turning points and final opinion, this paper concludes four types of online public opinion inversion:single center V-shaped inversion, double center N-shaped inversion, spiral S-shaped inversion and secondary center U-shaped inversion from three dimensions, namely reasons, time and effects. Structural balance theory is proposed to study the change of public opinion around inversion, and the event of "a male driver beating a female driver in Chengdu" which belongs to double center N-shaped inversion is quantitatively analyzed.

Key words: online public opinion inversion, social physics, inversion form, m-balance

黄远, 刘怡君. 网络舆论反转效应研究[J]. , 2016, 28(8): 71-78.

Huang Yuan, Liu Yijun. Studies on Online Public Opinion Inversion Effect[J]. , 2016, 28(8): 71-78.

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