移动互联网环境下的隐私泄露容忍度测度方法

›› 2016, Vol. 28 ›› Issue (7): 102-111.

移动互联网环境下的隐私泄露容忍度测度方法

李睿^1,2, 张锐剑², 李文立², 陈昊²

1. 中国联合网络通信有限公司研究院, 北京 100032;
2. 大连理工大学管理与经济学部, 大连 116024

收稿日期:2014-04-29 出版日期:2016-07-28 发布日期:2016-09-01
作者简介:李睿,中国联合网络通信有限公司研究院研究员,大连理工大学管理与经济学部硕士研究生;张锐剑,大连理工大学管理与经济学部博士研究生;李文立,大连理工大学管理与经济学部教授,博士生导师,博士;陈昊,大连理工大学管理与经济学部博士研究生
基金资助:
国家自然科学基金面上项目（71272092）；国家自然科学基金重点项目（71431002）；国家创新群体研究基金项目（71421001）。

Measurement of Privacy Leakage Tolerance on the Mobile Internet

Li Rui^1,2, Zhang Ruijian², Li Wenli², Chen Hao²

1. China Unicom Research Institute, Beijing 100032;
2. Faculty of Management and Economics, Dalian University of Technology, Dalian 116024

Received:2014-04-29 Online:2016-07-28 Published:2016-09-01

摘要/Abstract

摘要：

移动互联网环境下，用户的身份认证和信息传递更加便捷，这为用户带来了极大便利，同时也带来了隐私泄露风险。本文从移动互联网用户角度出发，针对用户隐私泄露给企业的情况，提出了隐私泄露容忍度的概念，从信息敏感性、接收者敏感性和使用敏感性三个维度对隐私泄露容忍度进行了分析，并建立研究模型。在此基础上，开发设计了一个三阶共37个题项的测量量表并对其进行了实证检验。结果表明，该量表具有良好的信度和效度，适用于移动互联网环境下的隐私泄露容忍度测量，同时数据很好的显示出移动互联网用户的隐私泄露容忍度分布。移动互联网环境下的隐私泄露容忍度测度有助于解释隐私悖论、分析用户的隐私披露和隐私计算等行为，并为移动互联网企业合理利用用户信息资源、有的放矢的保护用户隐私提供了实践建议。

关键词: 隐私, 隐私泄露, 容忍度, 移动互联网, 量表开发

Abstract:

With more convenient identity authentication and information transmission, mobile Internet brings users a great deal of convenience as well as the risk of privacy leakage. With the situation that users' privacy is leaked to enterprises, the privacy leakage tolerance of mobile Internet users is proposed and analyzed from three dimensions, which are information sensitivity, receiver sensitivity and usage sensitivity, and research model is established accordingly. Based on the description and dimensions of privacy leakage tolerance, a three-order privacy leakage tolerance scale with 37 items is designed and verified. The result shows that the scale has good reliability and validity for the measurement of privacy leakage tolerance on the mobile Internet, and the data clearly show privacy leakage tolerance distribution of mobile Internet users. The measurement of privacy leakage tolerance on the mobile Internet is helpful to explain privacy paradox and to analyze users' behaviors of privacy disclosure or privacy computing. Moreover, it is conducive for mobile Internet companies to collect users' information appropriately and to protect users' privacy with target.

Key words: privacy, privacy leakage, tolerance, mobile Internet, scale development

李睿, 张锐剑, 李文立, 陈昊. 移动互联网环境下的隐私泄露容忍度测度方法[J]. , 2016, 28(7): 102-111.

Li Rui, Zhang Ruijian, Li Wenli, Chen Hao. Measurement of Privacy Leakage Tolerance on the Mobile Internet[J]. , 2016, 28(7): 102-111.

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