社会化商务研究述评与展望

›› 2015, Vol. 27 ›› Issue (11): 75-85.

社会化商务研究述评与展望

陶晓波¹, 杨学成², 许研¹

1. 北方工业大学经济管理学院, 北京 100144;
2. 北京邮电大学经济管理学院, 北京 100876

收稿日期:2014-04-15 出版日期:2015-11-30 发布日期:2015-12-07
作者简介:陶晓波,北方工业大学经济管理学院副教授,硕士生导师,博士;杨学成,北京邮电大学经济管理学院教授,博士生导师,博士;许研,北方工业大学经济管理学院讲师,博士。
基金资助:
国家自然科学基金项目(71202136;71202155);中央高校基本科研业务费专项资金项目(2014ZD02-1);北京市教育委员会科技计划面上项目(SM201310009002);北方工业大学优秀青年项目课题(14085);北方工业大学青年拔尖人才项目(BJRC201316)。

Social Commerce Research:Review and Future Direction

Tao Xiaobo¹, Yang Xuecheng², Xu Yan¹

1. North China University of Technology, Beijing 100144;
2. Beijing University of Posts and Telecommunications, Beijing 100876

Received:2014-04-15 Online:2015-11-30 Published:2015-12-07

摘要/Abstract

摘要：

社会化媒体的蔚然兴起催生出社会化商务,吸引了学术界的关注。本文对社会化商务领域的国内外代表性研究成果进行述评,以把握研究规律,更好地推动社会化商务的开展。论文首先论证了社会化商务的起点与发展阶段,并对其模式进行了划分;其次对社会化商务的要素进行了识别,将其与传统电子商务的差异进行了阐述;接下来本文发展出了社会化商务领域的研究主题架构,并基于文献计量法,总结出已有成果中涉及到的研究热点和呈现的主线。在上述工作的基础上,论文对社会化商务研究领域的未来方向做出了展望。

关键词: 社会化商务, 研究主题, 研究热点

Abstract:

This paper develops the theme framework of research for social commerce based on existing literatures, analyzes the research hotspots of this field and the research main thoughts presented under the theme framework, and expects the future research directions. Research conclusions:firstly, the four connotative elements are:social media, interpersonal interaction behaviors, business intention and information flow. Secondly, the theme framework of research for social commerce consists of three levels:single element, interactivity among elements and matching inside elements. Thirdly, future research on single element level can consider the issues such as the sociality's role in customers' participation in customization actions under Chinese context, design and implementation of social commerce in respect of business model, increase of the utilization efficiency of big data as well as construction of cloud computing infrastructure and its application etc; future research on interactivity level among elements can consider the issues such as collaborative evolvement of big data and cloud computing as well as collaborative evolvement of business model and big data, etc; future research on matching level inside elements can consider the issues such as matching problems between business model construction and the basic conditions of enterprises.

Key words: social commerce, research theme, research focus

陶晓波, 杨学成, 许研. 社会化商务研究述评与展望[J]. , 2015, 27(11): 75-85.

Tao Xiaobo, Yang Xuecheng, Xu Yan. Social Commerce Research:Review and Future Direction[J]. , 2015, 27(11): 75-85.

参考文献

[1] 卢云帆,鲁耀斌,林家宝,亓小林.社会化商务中顾客在线沟通研究:影响因素和作用规律[J].管理评论, 2014,26(4):111-121
[2] Wang C., Zhang P. The Evolution of Social Commerce:The People, Management, Technology, and Information Dimensions[J]. Communications of the Association for Information Systems, 2012,31:105-127
[3] 张冕,鲁耀斌.文化认同对社会化商务用户行为的影响研究[J].华东经济管理, 2014,28(5):105-108
[4] Hajli M. N. Social Commerce for Innovation[J]. International Journal of Innovation Management, 2014,18(4):1-24
[5] Goncalves C. R., Zhang P. Website Features that Gave Rise to Social Commerce:A Historical Analysis[J]. Electronic Commerce Research and Applications, 2013,12(4):260-279
[6] Siau K., Erickson J. The Rise of Social Commerce[J]. Journal of Database Management, 2011,22(4):1-7
[7] Liang T. P., Turban E. Introduction to the Special Issue Social Commerce:A Research Framework for Social Commerce[J]. International Journal of Electronic Commerce, 2012,16(2):1-13
[8] Sood S. The Death of Social Media in Start-Up Companies and the Rise of S-Commerce:Convergence of E-Commerce, Complexity and Social Media[J]. Journal of Electronic Commerce in Organizations, 2012,10(2):1-15
[9] Huang Z., Benyoucef M. From E-Commerce to Social Commerce:A Close Look at Design Features[J]. Electronic Commerce Research and Applications, 2013,12(4):246-259
[10] 李红,吕本富,申爱华.SNS网站竞争生存及商业模式创新的关键因素实证研究[J].管理评论, 2012,24(8):79-87
[11] Yadav M., de Valck K., Hennig-Thurau T., Hoffman S. M. Social Commerce:A Contingency Framework for Assessing Marketing Potential[J]. Journal of Interactive Marketing, 2013,27(4):311-323
[12] Zhou L., Zhang P., Zimmermann H. D. Social Commerce Research:An Integrated View[J]. Electronic Commerce Research and Applications, 2013,12(2):61-68
[13] Kim D. Under What Conditions Will Social Commerce Business Models Survive?[J]. Electronic Commerce Research and Applications, 2013,12(2):69-77
[14] 周涛,鲁耀斌,张金隆.移动商务网站关键成功因素研究[J].管理评论, 2011,23(6):61-67
[15] Liang T. P., Ho Y. T., Li Y. W., Turban E. What Drives Social Commerce:The Role of Social Support and Relationship Quality[J]. International Journal of Electronic Commerce, 2012,16(2):69-90
[16] Chen A. H., Lu Y. B., Chau P., Gupta S. Classifying, Measuring and Predicting the Overall Active Behavior in Social Network Sites[J]. Journal of Management Information Systems, 2014,31(3):213-253
[17] Liu Y., Li H., Peng G., Lv B. F., and Zhang C. Online Purchaser Segmentation and Promotion Strategy Selection:Evidence from Chinese E-commerce Market[J]. Annals of Operations Research, 2015,233(1):263-279
[18] Zhang H., Lu Y. B., Gupta S., Zhao L. What Motivates Customers to Participate in Social Commerce? The Impact of Technological Environments and Virtual Customer Experiences[J]. Information and Management, 2014,51(8):1017-1030
[19] Zhang H., Lu Y. B., Wang B., and Wu S. B. The Impacts of Technological Environments and Co-creation Experiences on Customer Participation[J]. Information and Management, 2015,52(4):468-482
[20] Pan Z., Lu Y. B., Gupta S. How Heterogeneous Community Engage Newcomers? The Effect of Community Diversity on Newcomers' Perception of Inclusion:An Empirical Study in Social Media Service[J]. Computers in Human Behavior, 2014,39:100-111
[21] Ng C. S. Intention to Purchase on Social Commerce Websites Across Cultures:A Cross-Regional Study[J]. Information and Management, 2013,50(8):609-620
[22] 李国鑫,李一军,李兵,叶强.我国电子商务用户网上购物行为的影响因素及其演变:基于2006年与2009年数据的实证研究[J].管理评论, 2012,24(7):56-62
[23] Zhang H., Lu Y. B., Gao P., Chen Z. X. Social Shopping Communities as an Emerging Business Model of Youth Entrepreneurship:Exploring the Effects of Website Characteristics[J]. International Journal of Technology Management, 2014,64(4):319-345
[24] Jiang G. Y., Ma F. C., Shang J., Chau P. Evolution of Knowledge Sharing Behavior in Social Commerce:An Agent-Based Computational Approach[J]. Information Sciences, 2014,278(3):250-266
[25] Zheng X. L., Zhu S., Lin Z. X. Capturing the Essence of Word-of-Mouth for Social Commerce:Assessing the Quality of Online E-Commerce Reviews by a Semi-Supervised Approach[J]. Decision Support Systems, 2013,(56):211-222
[26] 张晓飞,董大海.网络口碑传播机制研究述评[J].管理评论, 2011,23(2):88-92
[27] 杨学成,兰冰,孙飞.品牌微博如何吸引粉丝互动——基于CMC理论的实证研究[J].管理评论, 2015,27(1):158-168
[28] 刘启元,叶鹰.文献题录信息挖掘技术方法及其软件SATI的实现——以中外图书情报学为例[J].信息资源管理学报, 2012,(1):50-58
[29] 张璐,长青,齐二石.文献计量视角下我国技术创新与管理创新领域对比研究[J].科技进步与对策, 2015,32(6):1-7
[30] 杨安,蒋合领,王晴.基于知识图谱分析的我国智库研究进展述评[J].图书馆学研究, 2015,(10):6-11
[31] 邓娇娇,严玲,吴绍艳.基于共词分析与高频被引文献的关系治理文献研究[J].科技管理研究, 2015,(3):237-244
[32] Curty G. R., Zhang P. Social Commerce:Looking Back and Forward[C]. Proceedings of the American Society for Information Science and Technology, 2012,48(1):1-10
[33] 鞠彦辉,何毅.社会化商务模式研究[J].现代情报, 2012,(11):6-9
[34] Kaplan A. M., Haenlein M. Users of the World, Unite! The Challenges and Opportunities of Social Media[J]. Business Horizons, 2010,53(1):59-68
[35] Willams D. E. Integrating the Conceptual Domains of Social Commerce:A Meta-Theoretical Perspective[J]. International Review of Retail, Distribution & Consumer Research, 2014,24(4):361-410
[36] 李晓梅,刘志新.我国基金经理投资口碑效应研究[J].管理评论, 2012,24(3):17-23
[37] 王霞,牛海鹏.企业微博营销中品牌曝光度对网络口碑的影响研究[J].管理评论, 2013,25(5):116-122
[38] 陶晓波,宋卓昭,张欣瑞,吕一林.网络负面口碑对消费者态度影响的实证研究——兼论企业的应对策略[J].管理评论, 2013,25(3):101-110
[39] Zhang P., Benjamin R. I. Understanding Information Related Fields:A Conceptual Framework[J]. Journal of the American Society for Information Science and Technology, 2007,58(13):1934-1947
[40] Henderson J., Venkatraman M. Strategic Alignment:A Model for Organizational Transformation through Information Technology[M]. NewYork:Oxford University Press, 1992
[41] 卢云帆,刘静文,崔淑芬.社会化沟通对不满意消费者再次购买的影响研究[J].管理学报, 2015,12(5):750-756
[42] 陈爱辉,鲁耀斌.SNS用户活跃行为研究:集成承诺、社会支持、沉没成本和社会影响理论的观点[J].南开管理评论, 2014,17(3):30-39
[43] Liu Y., Chen Y. B., Wu S., Peng G., Lv B. F. Composite Leading Search Index:A Preprocessing Method of Internet Search Data for Stock Trends Prediction[J]. Annals of Operations Research, 2015,234(1):77-94