管理评论

›› 2015, Vol. 27 ›› Issue (11): 192-206.

• 物流与供应链管理 • 上一篇    下一篇

供应链买方信任的源起及其对合约弹性的影响

马胡杰1,2, 石岿然3, 范金2   

  1. 1. 江苏省常州市国家税务局, 常州 213022;
    2. 江苏省行政学院江苏应用经济研究中心, 南京 210009;
    3. 南京工业大学经济与管理学院, 南京 210009
  • 收稿日期:2013-11-07 出版日期:2015-11-30 发布日期:2015-12-07
  • 作者简介:马胡杰,江苏省常州市国家税务局,硕士;石岿然,南京工业大学经济与管理学院教授,硕士生导师,博士;范金,江苏省行政学院江苏应用经济研究中心教授,博士生导师,博士。
  • 基金资助:

    国家自然科学基金项目(71071075;71373106);国家社科基金重大项目(12&ZD204);国家软科学研究计划重大合作项目(2013GXS2D024)。

Study on Origins of Buyer's Trust and Impact of Trust on Contract Flexibility in Supply Chain

Ma Hujie1,2, Shi Kuiran3, Fan Jin2   

  1. 1. Changzhou State Administration of Taxation Bureau, Changzhou 213022;
    2. Research Center for Jiangsu Applied Economics, Jiangsu Administration Institute, Nanjing 210009;
    3. College of Economics and Management, Nanjing University of Technology, Nanjing 210009
  • Received:2013-11-07 Online:2015-11-30 Published:2015-12-07

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摘要：

以买方信任为切入点,考察了中国情境下二级供应链内买方信任的源起并探索了不同维度的买方信任对不同维度合约弹性的影响,在此基础上分析了买方专用投资的调节效应。基于PLS-SEM方法对江苏和山东地区的145家制造业(买方)企业的调研数据表明:制度环境对合同信任有显著正向作用,沟通对善意信任有显著正向作用,而声誉则对合同信任、能力信任、善意信任均具有显著正向影响;合同信任对合约修改弹性具有显著正向作用,善意信任对合约修改弹性和合约退出弹性分别具有显著的正向与负向作用,而能力信任只有在配合买方高专用投资的情况下才会对合约修改弹性产生显著正向影响。该文的研究对培养、发展和保持供应链企业间的信任,以及深入理解供应链内买方信任与合约弹性之间的关系具有一定的指导意义。

关键词: 买方信任, 合约弹性, 源起, 偏最小二乘法

Abstract:

Based on buyer's trust, the origins of organization trust is examined and the impact of different dimensions of trust in two-stage supply chain on different dimensions of contract flexibility and the moderating effect of buyer's special investment during this process is explored. Based on the questionnaire analysis of 145 manufacturing enterprises(buyers) in Jiangsu and Shandong province, the empirical study based on the PLS-SEM method shows that institution environment has significant positive impact on contractual trust, organizational communication has significant positive impact on goodwill trust, while reputation has significant positive impact on contractual trust, competence trust and goodwill trust; organization contractual trust has significant positive impact on the flexibility in modification, goodwill trust has positive significant impact on the flexibility in modification and negative impact on flexibility in exit, while the moderating effect of special investment is only significant in the flexibility in modification for competence trust. This paper is of guiding significance for the nurture, development and sustainment of trust and for further understanding between buyer's trust and contract flexibility.

Key words: buyer's trust, contract flexibility, origin, PLS