管理评论
文字品牌标识正斜对消费者知觉和态度的影响
魏华, 汪涛, 冯文婷, 丁倩
The Impact of Straight and Tilted Brand Logo on Perception and Attitude of Consumers
Wei Hua, Wang Tao, Feng Wenting, Ding Qian
管理评论 . 2018, (2): 136 -145 .