面向负面在线评论的情感强度对有用性的影响研究
蔡淑琴, 秦志勇, 李翠萍, 袁乾, 邹碧攀
Study on the Usefulness of Negative Online Reviews at Different Emotional Intensity
Cai Shuqin, Qin Zhiyong, Li Cuiping, Yuan Qian, Zou Bipan
管理评论 . 2017, (2): 79 -86 .