社会排斥对老字号品牌激活策略效果的影响—

江红艳, 王宇, 吉峰, 孙配贞

The Influence of Social Exclusion on the Time-honored Brand Revitalization Strategy Effect: The Mediation of Time Perspective

Jiang Hongyan, Wang Yu, Ji Feng, Sun Peizhen

管理评论 . 2016, (11): 95 -105 .