IP文化混搭的“趣味”:AI数字人代言对Z世代国漫粉丝的平台电子口碑意愿影响
范晓明, 王晓玉
The “Playfulness” of IP Cultural Mixing: The Impact of AI Digital Human Endorsement on Platform eWOM Intention among Generation Z Fans of Chinese Animation
Fan Xiaoming, Wang Xiaoyu
管理评论
.
2026, (10): 187
-198
.