碳路抉择：消费者对企业碳减排与碳抵消策略偏好异质性研究

万光羽, 高嫒嫒, 华靖芬, 寇芙柔

Carbon-neutral Pathway Choices: A Study on Consumers' Heterogeneous Preferences on Carbon Reduction and Offsetting

Wan Guangyu, Gao Aiai, Hua Jingfen, Kou Furou

管理评论 . 2026, (5): 117 -128 .