品牌跨界联合合理性:概念内涵、结构维度及量表开发
王雪莲, 李嫄, 张悦, 张洋, 郭然
Brand Crossover Alliance Legitimacy: Conceptualization, Structural Dimensions and Measurement Development
Wang Xuelian, Li Yuan, Zhang Yue, Zhang Yang, Guo Ran
管理评论 . 2024, (12): 183 -196 .