外国电影作品加入中国元素能提高在华票房吗?——文化产品本土偏好的机制分析
俞峰, 李宁, 陈经伟, 纪珽, 何可婧
Can Incorporating Chinese Elements Improve the Box Office of Foreign Films in China? Mechanism Analysis of Home Bias for Cultural Products
Yu Feng, Li Ning, Chen Jingwei, Ji Ting, He Kejing
管理评论
.
2024, (8): 161
-172
.