抑制还是促进?面子意识对社交折扣的双刃剑效应
涂铭, 汪兴东, 丁周瑾, 郭子政
Restrain or Boost? The Double-edged Sword Effect of Concern for Face on Social Coupon
Tu Ming, Wang Xingdong, Ding Zhoujin, Guo Zizheng
管理评论 . 2024, (6): 157 -168 .