电商直播中主播情绪沟通与认知沟通对消费者直播购买行为的影响
石文华, 黄来恩, 吕廷杰, 胡明瑶
The Influence of Streamers' Emotional and Cognitive Communication on Consumers' Purchase Behavior in E-commerce Livestreaming
Shi Wenhua, Huang Laien, Lv Tingjie, Hu Mingyao
管理评论
.
2024, (5): 113
-125
.
