区域品牌化的制度环境对企业参与的影响—

孙茹, 赵卫宏, 谢升成

The Impact of an Institutionalized Environment for Place Branding on Firms Involvement—— The Moderation of Industry Competitive Intensity

Sun Ru, Zhao Weihong, Xie Shengcheng

管理评论 . 2021, (6): 157 -166 .