网络负面口碑对消费者冲动性购买意愿的影响——负面情绪的中介作用
张洁梅, 孔维铮
The Influence of Negative Online Word-of-Mouth on Consumers’ Impulsive Purchasing Intentions: The Mediating Effect of Negative Emotions
Zhang Jiemei, Kong Weizheng
管理评论 . 2021, (6): 144 -156 .