面子意识与绿色产品购买意向——使用情境和价格相对水平的调节作用
于春玲, 朱晓冬, 王霞, 张一飞
Face Consciousness and Green Buying Intention: The Moderating Effect of Consumption Context and Mediating Effect of Price
Yu Chunling, Zhu Xiaodong, Wang Xia, Zhang Yifei
管理评论
.
2019, (11): 139
-146
.
