品牌社区中情感和关系会激发推荐吗?——顾客心理依附对口碑推荐意愿的影响研究
张德鹏, 林萌菲, 陈春峰, 刘思
Do Emotions and Relationships in Brand Community Inspire Recommendations?——Research on the Influence of Customer Psychological Attachment on Their Recommendation Intentions
Zhang Depeng, Lin Mengfei, Chen Chunfeng, Liu Si
管理评论
.
2019, (2): 155
-168
.