新产品公告与股票投资者反应——基于Bass模型的投资者行为模型
郝凡浩, 王铁男, 赵超
New Product Announcements and Stock Investor Reactions: A Behavioral Model Based on Bass Model
Hao Fanhao, Wang Tienan, Zhao Chao
管理评论 . 2019, (1): 48 -61 .